DailyDOOH

The Australian Out of Home industry today announced an increase of 24 per cent on net media revenue for 2021, reporting $812.7 million, up from $655.2 million* for 2020. Q4 2021 saw an increase of 13.3 per cent on net media revenue year-on-year, posting $247.6 million, up from $218.6 million* for quarter four 2020. Digital […]

Over the next four weeks, Out of Home signs across Australia will feature a healthy eating campaign, Better than you remember, donated by the members of the Outdoor Media Association (OMA), and delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia. This pro bono campaign, developed by Health and Wellbeing Queensland is the […]

Scentre Group, Hivestack and Tonic Media Network are the latest companies to join the Australian Outdoor Media Association (OMA). Scentre Group owns and operates a portfolio of 42 Westfield Living Centres in Australia and New Zealand, which are some of the most frequented destinations in both markets, attracting over 468 million annual customer visits as […]

A suite of new tools set to make Out of Home advertising in Australia easier to plan, buy, and measure, took centre stage at the Outdoor Media Association’s first-ever OUT-FRONT webcast this week. This first industry showcase launched initiatives that will be available for agencies and clients from January 31, 2022. This includes an update […]

The Australian Outdoor Media Association (OMA) has released its inaugural National Health and Wellbeing Policy Annual Report. The report highlights the impact of the OMA’s world-first, national policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia. The policy takes an active role in limiting the public’s […]

Val Morgan Outdoor (VMO) is giving small businesses the chance to share in $1 million worth of advertising in a promotion to help them recover from the devastating impact of #COVID19. VMO ‘Open For Business’ aims to give firms a helping hand as they rebuild their businesses. VMO chief commercial officer Anthony Deeble told us […]

JOLT, Australia’s first free electric vehicle charging network, has partnered with purpose-built technology platform Seedooh to verify all advertising campaigns running across its new 100% Digital Out of Home network. In an Australian first, JOLT gives brands a new way to connect with urban pioneering, engaged and conscious audiences via its 100% Digital Out of […]

The Australian Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021. Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*. Change was reported across the following categories:   Category figures 2021^: ·      Roadside Billboards (over […]

The Outdoor Media Association (OMA) has further strengthened its membership, welcoming another three new members: CV Media & Signage, JOLT and OIS. This brings a total of nine new members to the association this year. JOLT also joins MOVE (Measurement of Outdoor Visibility and Exposure), the Australian Outdoor industry’s audience measurement system. JOLT is a […]

This week, Out of Home signs across Australia will feature and profile missing people as part of National Missing Persons Week (NMPW), from Sunday 1 August to Saturday 7 August. The theme of this year’s campaign is ‘Their face might have changed. Missing them hasn’t’ and will help raise awareness of long-term missing Australians and the […]