DailyDOOH

Earlier this week the Australian Outdoor Media Association (OMA) hosted its Annual General Meeting followed by an Awards ceremony celebrating the dedicated and talented individuals who contribute to the Out of Home industry. The refreshed, new annual awards program offers more opportunities to recognise the depth and breadth of Outdoor talent including state awards. In […]

The Australian Outdoor Media Association (OMA) has today announced, for the third time, its support for RSL Australia’s Light Up the Dawn campaign in the lead up to ANZAC Day. The creative will appear on the industry’s digital sign network across the nation. Light Up the Dawn was introduced in 2020 by RSL Australia to […]

The Australian Out of Home (OOH) industry this week announced an increase of 25.5 per cent on net media revenue for Q1 2022, reporting $228.1 million, up from $181.7 million for the same quarter in 2021. Digital OOH (DOOH) revenue accounts for 60.8 per cent of total net media revenue year-to-date, an increase over the […]

Civic Outdoor and Helio are the latest companies to join the Outdoor Media Association of Australia with Civic Outdoor also joining MOVE (Measurement of Outdoor Visibility and Exposure). MOVE is the Australian Out of Home industry’s audience measurement system and has launched several innovations this year; introducing an accurate measurement for digital campaigns and a […]

The Outdoor Media Association (OMA) has today announced Australian Avocados’ Our Green Gold campaign as the Grand Prix winner for 2021. The Grand Prix judges were: Tim Kirby, Founder and Head Creative, Galore Chris Laws, Managing Director, Enigma Brent Liebenberg, Executive Creative Director, Khemistry The judges were unanimous in their decision, that the humorous message […]

The Outdoor Media Association this week launched its competition to encourage Australians to cook with vegetables, inspiring them to add a rainbow of colours to their meals. The competition is an extension of the Out of Home ‘Better than you remember’ campaign currently in market. The $3M campaign running on thousands of signs nationwide inspires […]

The Australian Out of Home industry today announced an increase of 24 per cent on net media revenue for 2021, reporting $812.7 million, up from $655.2 million* for 2020. Q4 2021 saw an increase of 13.3 per cent on net media revenue year-on-year, posting $247.6 million, up from $218.6 million* for quarter four 2020. Digital […]

Over the next four weeks, Out of Home signs across Australia will feature a healthy eating campaign, Better than you remember, donated by the members of the Outdoor Media Association (OMA), and delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia. This pro bono campaign, developed by Health and Wellbeing Queensland is the […]

Scentre Group, Hivestack and Tonic Media Network are the latest companies to join the Australian Outdoor Media Association (OMA). Scentre Group owns and operates a portfolio of 42 Westfield Living Centres in Australia and New Zealand, which are some of the most frequented destinations in both markets, attracting over 468 million annual customer visits as […]

A suite of new tools set to make Out of Home advertising in Australia easier to plan, buy, and measure, took centre stage at the Outdoor Media Association’s first-ever OUT-FRONT webcast this week. This first industry showcase launched initiatives that will be available for agencies and clients from January 31, 2022. This includes an update […]