DailyDOOH

Scentre Group, Hivestack and Tonic Media Network are the latest companies to join the Australian Outdoor Media Association (OMA). Scentre Group owns and operates a portfolio of 42 Westfield Living Centres in Australia and New Zealand, which are some of the most frequented destinations in both markets, attracting over 468 million annual customer visits as […]

A suite of new tools set to make Out of Home advertising in Australia easier to plan, buy, and measure, took centre stage at the Outdoor Media Association’s first-ever OUT-FRONT webcast this week. This first industry showcase launched initiatives that will be available for agencies and clients from January 31, 2022. This includes an update […]

The Australian Outdoor Media Association (OMA) has released its inaugural National Health and Wellbeing Policy Annual Report. The report highlights the impact of the OMA’s world-first, national policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia. The policy takes an active role in limiting the public’s […]

Val Morgan Outdoor (VMO) is giving small businesses the chance to share in $1 million worth of advertising in a promotion to help them recover from the devastating impact of #COVID19. VMO ‘Open For Business’ aims to give firms a helping hand as they rebuild their businesses. VMO chief commercial officer Anthony Deeble told us […]

JOLT, Australia’s first free electric vehicle charging network, has partnered with purpose-built technology platform Seedooh to verify all advertising campaigns running across its new 100% Digital Out of Home network. In an Australian first, JOLT gives brands a new way to connect with urban pioneering, engaged and conscious audiences via its 100% Digital Out of […]

The Australian Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021. Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*. Change was reported across the following categories:   Category figures 2021^: ·      Roadside Billboards (over […]

The Outdoor Media Association (OMA) has further strengthened its membership, welcoming another three new members: CV Media & Signage, JOLT and OIS. This brings a total of nine new members to the association this year. JOLT also joins MOVE (Measurement of Outdoor Visibility and Exposure), the Australian Outdoor industry’s audience measurement system. JOLT is a […]

This week, Out of Home signs across Australia will feature and profile missing people as part of National Missing Persons Week (NMPW), from Sunday 1 August to Saturday 7 August. The theme of this year’s campaign is ‘Their face might have changed. Missing them hasn’t’ and will help raise awareness of long-term missing Australians and the […]

The Australian Out of Home (OOH) industry today announced an increase of 125 per cent on net media revenue for the second quarter of 2021, reporting $203.3 million, up from $90.3 million* for the same period in 2020. Digital OOH (DOOH) revenue accounts for 61 per cent of total net media revenue year-to-date, an increase […]

Val Morgan Outdoor (VMO) is the latest Out of Home company to join the Australian Outdoor Media Association (OMA) and MOVE (Measurement of Outdoor Visibility and Exposure). VMO is a 100 per cent digital OOH advertising business with a network of 10,000 digital screens across retail, health club, petro-convenience and office tower environments. Paul Butler, […]