DailyDOOH

The Australian Out of Home industry has announced an increase of 6.7 per cent on net media revenue for Q2 2024, reporting $305.4 million, up from $286.2 million* for the same quarter in 2023. OMA CEO Elizabeth McIntyre told us “The ongoing growth of the Out-of-Home (OOH) industry at 6.7 per cent net revenue in […]

Ashleah Harding has joined OA Collective in the newly established role of Agency Sales Director (Southern States). With an impressive career spanning leadership roles at Woolworth’s Cartology, Nine Entertainment Group and Fairfax Media, Ashleah brings a wealth of experience and a vast network of contacts within the FMCG and retail sectors to OA Collective. Her […]

Britain’s best-selling tea brand, Yorkshire Tea, is bringing its renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting this month. Known and celebrated for its high-quality tea, bold flavours and tongue in cheek character, Yorkshire […]

oOh!media has released new research on the key drivers of Out of Home effectiveness, supported by data from global marketing measurement firm Analytic Partners. The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as […]

The Outdoor Media Association has announced that four new Members have recently joined including Outdoor Media Owners: Big Rig Media, Gipps Outdoor, and OA Collective, along with Outdoor Media Supplier, Just Digital Signage, signalling growth and continued commitment to further unifying the Out of Home media industry. “The Out of Home industry continues to flourish, […]

Leading digital outdoor media company QMS has appointed Amelia Allan as Group Business Director, South Australia. Amelia will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets. She joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for […]

Leading digital outdoor company QMS this week announced another significant expansion of its NSW portfolio, striking a new agreement with Transport for NSW covering nine of Sydney’s most prized digital out of home assets, including the iconic overbridge on Cremorne’s Military Road. The new partnership with Transport for NSW, which takes effect on January 1 […]

A new digital artwork by Gumatj artist and filmmaker, Gutiŋarra Yunupiŋu from The Mulka Project, in North East Arnhem Land, will feature on the Bourke Street 3DA billboard for one week only through a new National Gallery and oOh!media partnership. Transporting himself from North East Arnhem Land to Naarm/Melbourne’s CBD, Gutiŋarra Yunupiŋu’s Bäru Gurtha will […]

The Unexpected Guest, an Australian made and owned breakfast food products company has been named as the inaugural winner of oOh!media’s Indigenous Business Grant. Launched to support Indigenous small businesses with pro-bono and significantly discounted Out of Home media packages, The Unexpected Guest was one of 63 submissions received from a broad scope of Indigenous […]

Brad Garbutt has joined the Outdoor Media Association (OMA) as Marketing Lead. With a proven track record of marketing innovation and a love of the OOH industry, Brad brings a wealth of experience to the OMA team. He joins OMA from a distinguished marketing career path, including Dell Technologies, Apple, Network 10, and News Ltd. […]