DailyDOOH

oOh!media has released new research on the key drivers of Out of Home effectiveness, supported by data from global marketing measurement firm Analytic Partners. The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as […]

The Outdoor Media Association has announced that four new Members have recently joined including Outdoor Media Owners: Big Rig Media, Gipps Outdoor, and OA Collective, along with Outdoor Media Supplier, Just Digital Signage, signalling growth and continued commitment to further unifying the Out of Home media industry. “The Out of Home industry continues to flourish, […]

Leading digital outdoor media company QMS has appointed Amelia Allan as Group Business Director, South Australia. Amelia will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets. She joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for […]

Leading digital outdoor company QMS this week announced another significant expansion of its NSW portfolio, striking a new agreement with Transport for NSW covering nine of Sydney’s most prized digital out of home assets, including the iconic overbridge on Cremorne’s Military Road. The new partnership with Transport for NSW, which takes effect on January 1 […]

A new digital artwork by Gumatj artist and filmmaker, Gutiŋarra Yunupiŋu from The Mulka Project, in North East Arnhem Land, will feature on the Bourke Street 3DA billboard for one week only through a new National Gallery and oOh!media partnership. Transporting himself from North East Arnhem Land to Naarm/Melbourne’s CBD, Gutiŋarra Yunupiŋu’s Bäru Gurtha will […]

The Unexpected Guest, an Australian made and owned breakfast food products company has been named as the inaugural winner of oOh!media’s Indigenous Business Grant. Launched to support Indigenous small businesses with pro-bono and significantly discounted Out of Home media packages, The Unexpected Guest was one of 63 submissions received from a broad scope of Indigenous […]

Brad Garbutt has joined the Outdoor Media Association (OMA) as Marketing Lead. With a proven track record of marketing innovation and a love of the OOH industry, Brad brings a wealth of experience to the OMA team. He joins OMA from a distinguished marketing career path, including Dell Technologies, Apple, Network 10, and News Ltd. […]

The Outdoor Media Association has announced that the 2024 Healthy Eating campaign ‘Fresh veg, deliciously affordable’, which focussed on encouraging Australians to make healthy choices, reached unprecedented heights. With a record-breaking $12.3 million in advertising value donated by OMA members, it was showcased on over 18,250 signs across every state and territory in Australia during […]

Leading digital outdoor company QMS this week announced that it has won a tender with The Hills Shire Council, adding two new premium digital assets to its growing Sydney network. The appointment, which followed a competitive tender process, is part of QMS’ ongoing investment in the strategic expansion of its NSW portfolio, which includes the […]

Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process. Steve O’Connor, CEO of JCDecaux, told us “Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next […]