DailyDOOH

The Outdoor Media Association (OMA) has tannounced the winners of the Quarter Three Creative Collection competition for 2023. OMA members submitted 31 entries, including campaigns by JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Cartology, TorchMedia, goa and Val Morgan Outdoor (VMO). Guest judges: Abigail Holmes, Head of Client Strategy & Campaign Solutions, JCDecaux Christine Le Maitre, […]

In a fun and cheeky collaboration, oOh!’s creative and innovation hub, POLY, has partnered with PHD and Lynx to launch an innovative marketing campaign celebrating Lynx Africa as the ‘Greatest of All Time’ in the world of men’s deodorant fragrances. The artwork features giant 2D G.O.A.T. lettering extensions with gold metallic spangleys – in a […]

oOh!media has launched one of the largest airport billboards in the southern hemisphere with Qantas and the City of Melbourne as the first exclusive advertising partners for this mega site at Melbourne’s Tullamarine Airport. The length of a Boeing 737-800, the ‘Queen Victoria’ greets travellers heading to and departing from the airport on the busy […]

Australians will be encouraged to Remember to Remember at 11am on Saturday 11 November thanks to the combined efforts of RSL Australia and the Outdoor Media Association. RSL NSW CEO Giles Hurst said he was immensely grateful for the support from the OMA and its associated members who have generously donated millions of dollars in […]

oOh!media unveiled plans to lead the Out of Home industry to a more sustainable future, including a partnership with environmental not-for-profit organisation Greening Australia, accelerated decarbonisation and the comprehensive rollout of Ecobanner. A year ago oOh! established a dedicated Environmental, Social and Governance (ESG) team, which now has a full-time team of three. oOh!’s ESG […]

oOh!media has unveiled plans to deliver what they claim is the most extensive, data-led campaign planning and performance suite in Australian Out of Home, with the launch of oOh! outcomes. oOh! outcomes provides advertisers and agencies with behaviour-based data across 800 buyer segments mapped to every one of oOh!’s 35,000 sites. This data offers detailed […]

oOh!media’s retail media business, reooh, has announced at oOh!’s Outfront that Drakes Supermarkets has become its first Australian retail media partner. Reooh will build and manage a state-of-the-art in-store digital screen network for Drakes Supermarkets with the rollout underway, enabling brand partners to connect with consumers along the path to purchase. Drakes Supermarkets is a […]

oOh! has announcd the launch of a premium Sydney Out of Home network including more than 800 digital faces and #3DOOH Anamorphic enabled screens. Set to launch in 2024, oOh! says that it will unlock unparalleled premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in the […]

The Australian Outdoor Media Association (OMA) today released the results of the Day in the Life survey conducted by Dynata and Thrive Media for MOVE (Measurement of Outdoor Visibility and Awareness). The survey was completed in November 2022 by a sample size of 2,962, to test the perception and role of all media channels coming […]

The Outdoor Media Association (OMA) today announced that Australian Outdoor Media (AOM) and nettlefold have joined the association. AOM is a data driven national Out of Home media company. Chief Operating Officer Carlos Reyna said, “The team at AOM are proud to be part of the industry association to drive innovation for advertisers. Understanding more […]