DailyDOOH

oOh! has announcd the launch of a premium Sydney Out of Home network including more than 800 digital faces and #3DOOH Anamorphic enabled screens. Set to launch in 2024, oOh! says that it will unlock unparalleled premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in the […]

The Australian Outdoor Media Association (OMA) today released the results of the Day in the Life survey conducted by Dynata and Thrive Media for MOVE (Measurement of Outdoor Visibility and Awareness). The survey was completed in November 2022 by a sample size of 2,962, to test the perception and role of all media channels coming […]

The Outdoor Media Association (OMA) today announced that Australian Outdoor Media (AOM) and nettlefold have joined the association. AOM is a data driven national Out of Home media company. Chief Operating Officer Carlos Reyna said, “The team at AOM are proud to be part of the industry association to drive innovation for advertisers. Understanding more […]

oOh!media today announced New Zealand’s largest retail group, The Warehouse Group, has become the foundation client for retail media business reooh in Australia and New Zealand. Working in partnership with The Warehouse Group’s retail media arm, MarketMedia and omnichannel retail media platform Zitcha, reooh will build a fully digital in-store screen network enabling advertisers to […]

Leading digital outdoor media company QMS is celebrating the first anniversary of its world class, City of Sydney digital street furniture network this month with the announcement of a series of new and innovative product and activation opportunities. Considered the jewel in the crown of Australia’s out of home industry, in just 12 months the […]

The Australian Out of Home industry has today announced an increase of 14.6 per cent net media revenue for Q3 2023, reporting $283.3 million, up from $247.2 million* for the same quarter in 2022. Digital OOH (DOOH) revenue accounts for 68.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 […]

Leading Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide. Sam Noble, National Product Director, Large Format, JCDecaux Australia, said: “Large Format offers brands the opportunity to create the type of head-turning moments that engage a large national audience at scale. Our […]

The Australian Outdoor Media Association this week launched the first Out of Home industry-wide automated insertion order tool, OASIS (Outdoor Advertising Standardised Integration System). OMA CEO Elizabeth McIntyre told us “The OMA commenced building the platform in 2022 after identifying a market need to simplify and standardise the communication between OOH media owners, agencies and […]

The Outdoor Media Association (OMA) has tannounced the winners of the Quarter Two Creative Collection competition for 2023. A wide range of campaigns were submitted for consideration by JCDecaux, oOh!media, QMS, Cartology, goa, Scentre Group BrandSpace, Tonic Media, TorchMedia and an agency entry from Avenue C. Elizabeth McIntyre, CEO OMA told us “The Creative Collection […]

The Austraian Out of Home industry has announced half year net media revenue of $543.5million, up 11.9 per cent from $485.7million for the same period in 2022.* Digital Out of Home (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent* for the same […]