DailyDOOH

Leading Out-of-Home media company JCDecaux is launching Australia’s first programmatic digital Out-of-Home award. The JCDecaux PROGRAMMATIC Campaign of the Year Award is being introduced to celebrate brands that are driving the industry forward by developing strategic, creative and innovative programmatic digital Out-of-Home campaigns. The first-of-its-kind award will be judged by five pre-eminent Out-of-Home and digital […]

oOh!media has extended its partnership with the AFL for the 2023 Toyota AFL Finals Series, and in an Out of Home first, will feature the 2023 NAB AFLW Finals Series. The one-year partnership extension will bring the fun, excitement and engaging content of these major sporting events to millions of Australians across oOh!’s nationwide digital […]

Young people speaking to young people: Road safety education campaigns, taking a new approach to encouraging young Australian drivers to choose safer speeds, launched across Australia today. Created as part of the Re:act road safety behaviour change program, the campaigns were devised by young Australian road users to encourage their driving peers to choose speeds […]

Leading digital outdoor media company QMS has unveiled the next stage of the City of Sydney street furniture network roll out, with the installation of an innovative ensemble of new kiosks around the CBD. Eighteen new kiosks will be installed in key locations around the CBD, as selected by the City of Sydney: 10 large […]

Leading digital outdoor media company QMS today announced the appointment of Olivia Gotch as General Manager – City of Sydney, effective immediately. In her new role, Ms Gotch will report to QMS Executive General Manager, Mark Fairhurst, and manage the revenue and sales operations of QMS’ world-leading, premium digital City of Sydney street furniture network. […]

The Outdoor Media Association (OMA) today announced that LED screen manufacturer Absen have joined the association as its newest member. Established in 2001, Absen is a world leading producer of LED display solutions and services for both indoor and Outdoor digital Out of Home (DOOH) applications. Headquartered in Shenzhen, China, their products are exported to […]

oOh!media has launched an expanded data suite for enhanced capabilities in audience-led campaign planning and attribution, signing a long term, out of home partnership (with attribution exclusivity) with Unpacked by Flybuys, the insights, data and measurement division of Flybuys, Australia’s top rated customer loyalty program*. In addition, oOh!’s evolved data suite integrates transactional banking data […]

oOh!media has announced the latest addition to its growing Sydney CBD premium Out of Home network with the competitive tender win of Macquarie Group and Sydney Metro’s landmark Martin Place integrated station precinct. The new development, which is due to launch next year includes the Sydney Metro Martin Place Station, two new commercial buildings above […]

The Australian Outdoor Media Association (OMA) has this week announced an increase of 11.9 percent net media revenue for the Out of Home Industry in Q2 2023, reporting $283.2 million, up from $253.1 million for the same quarter in 2022. Probably not surprisingly, Digital OOH revenue accounts for 68.1 per cent of total net media […]

The Australian Outdoor Media Association (OMA) has released its 2022 Annual Report, reflecting a continued commitment to sustainable communities and innovations for advertisers. OMA CEO Elizabeth McIntyre said “The Outdoor industry had a successful 2022, with revenue goals reached, a growing membership and positive market feedback across initiatives including the Creative Collection, Creative Guidelines, Industry […]