DailyDOOH

An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]

Those numbers are according to Wachovia Securities. The weekend before last in Boca Raton, Florida, the TAB (Traffic Audit Bureau) announced its plans to unveil a new measurement system called “Eyes On,” which is a much needed replacement for the antiquated DEC model. Very Quick History of DECs In the US DEC (Daily Effective Circulation) […]