DailyDOOH

Broadsign has released an interesting ‘State of Static OOH Report’ which paints a strong 2024 outlook, with workflow efficiency, automation, data and analytics technology, and sustainability as key areas of focus. Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of […]

oOh!media has appointed former ASX Group head of human resources, Lisa Green, as chief people and culture officer. Experienced in leading business transformation initiatives at times of significant growth, Green will head delivery of oOh!’s strategy across its 900 strong team, including key responsibility for oOh!’s values and DEI objectives. With over 25 years in […]

oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high […]

In a fun and cheeky collaboration, oOh!’s creative and innovation hub, POLY, has partnered with PHD and Lynx to launch an innovative marketing campaign celebrating Lynx Africa as the ‘Greatest of All Time’ in the world of men’s deodorant fragrances. The artwork features giant 2D G.O.A.T. lettering extensions with gold metallic spangleys – in a […]

oOh!media has launched one of the largest airport billboards in the southern hemisphere with Qantas and the City of Melbourne as the first exclusive advertising partners for this mega site at Melbourne’s Tullamarine Airport. The length of a Boeing 737-800, the ‘Queen Victoria’ greets travellers heading to and departing from the airport on the busy […]

The Advertising Club of New York are holding the 16th Annual Out Of Home Now: 2023 event on Tuesday December 5 between 08:30 and 12:20 ET. LIVE at Tribeca 360° 10 Desbrosses St, NYC Space Will be Limited at Live Event, Streaming Available Since a highpoint in 2019, the US OOH market has experienced a […]

oOh!media unveiled plans to lead the Out of Home industry to a more sustainable future, including a partnership with environmental not-for-profit organisation Greening Australia, accelerated decarbonisation and the comprehensive rollout of Ecobanner. A year ago oOh! established a dedicated Environmental, Social and Governance (ESG) team, which now has a full-time team of three. oOh!’s ESG […]

oOh!media has unveiled plans to deliver what they claim is the most extensive, data-led campaign planning and performance suite in Australian Out of Home, with the launch of oOh! outcomes. oOh! outcomes provides advertisers and agencies with behaviour-based data across 800 buyer segments mapped to every one of oOh!’s 35,000 sites. This data offers detailed […]

oOh!media’s retail media business, reooh, has announced at oOh!’s Outfront that Drakes Supermarkets has become its first Australian retail media partner. Reooh will build and manage a state-of-the-art in-store digital screen network for Drakes Supermarkets with the rollout underway, enabling brand partners to connect with consumers along the path to purchase. Drakes Supermarkets is a […]

oOh! has announcd the launch of a premium Sydney Out of Home network including more than 800 digital faces and #3DOOH Anamorphic enabled screens. Set to launch in 2024, oOh! says that it will unlock unparalleled premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in the […]