DailyDOOH

oOh!media tells us that it is delivering greater flexibility for advertisers to reach audiences at scale, with the removal of buying packs across digital Street and Rail broadcast networks. The unbundling of digital sales packs across Australia enables agencies and brands to maximise marketing investment by offering tailored planning and buying opportunities based on environment, […]

Australian Football League (AFL) fans can proudly show off the colours of their favourite teams by directly taking over oOh!’s digital Out of Home broadcast screens in real-time, as part of an Australian-first interactive experience developed in collaboration with the AFL and oOh!’s creative and innovation hub, POLY. To celebrate the 2023 AFL Premiership season, […]

oOh!media in collaboration with Qantas has introduced new digital advertising screens at all Qantas domestic lounges and foyers across Australia. Robbie Dery, chief commercial operating officer, oOh! told us “The asset upgrade signifies the importance we place on exclusive and premium locations where advertisers value high quality audiences. oOh! is committed to making public spaces […]

oOh!media this week announced the appointment of highly experienced media executive, Paul Sigaloff, to the newly created role of chief revenue and growth officer. A proven sales and digital transformation leader, he joins oOh! as the Australian Out of Home sector continues to record growth and oOh!, as the industry’s largest Out of Home media […]

As part of its global expansion and strengthening of its operational footprint in the European market Oliver Herrmann has joined Worldcom OOH as International Business Development Manager based in their offices in Düsseldorf, Germany. Valentín Bueno, CEO of Worldcom OOH, told us “The sustained growth of our team throughout the world and the opening of […]

The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2022. The industry saw a total increase of 27.6 per cent on net media revenue in 2022. As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021, across the […]

Out of Home Media Association Aotearoa (OOHMAA) announced this week that its members’ 2022 revenue was up 10% year-on-year (YOY), with the total revenue rising to $131m.   Natasha O’Connor, OOHMAA General Manager, told us “COVID restrictions and closed boards in H1 proved challenging and resulted in slower-than-predicted growth of 3.2% in H1. However, with […]

Building on its role as the official source of out-of-home audiences in the UK since 2013, Route recently unveiled out-of-home data for Q4 2022. Denise Turner, Chief Executive at Route, told us “This release opens up out-of-home audience measurement in Great Britain as never before. I’m delighted that the significant investment from the industry has […]

Clear Channel Singapore and metaverse builder LandVault have partnered to bring Clear Channel’s OOH advertising services into a virtual realm called Decentraland. Clear Channel Singapore is the first and an exclusive partner in the region to launch OOH packages that will allow businesses to reach consumers into what they describe as a new and potentially […]

oOh!media has signed advertisers, including Nine Entertainment to deliver key highlights of this year’s Australian Open to Out of Home audiences across Australia. Tim Murphy, chief sales officer at oOh! said: “As Australians head outdoors during the summer, oOh! will keep tennis fans up-to-date with all the excitement and drama from the Australian Open, one […]