DailyDOOH

oOh!media has renewed a multi-year contract with VicTrack which will incorporate several new digital developments, and will also launch an additional five new large format sites to its digital network in December alone, further bolstering oOh!’s Out of Home leadership in metropolitan and regional Victoria. Robbie Dery, chief commercial operating officer, oOh! told us “oOh! […]

More than half (51%) of advertisers expect to invest more in Out of Home in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy, a leading provider of market intelligence, data and other information, and Talon America. Currently, advertisers are allocating just four to five percent of overall ad […]

oOh!media is launching a number of initiatives to make buying across its digital Out of Home network easier with an expansion of programmatic trading. Cathy O’Connor, CEO, oOh! said “Our strategy with programmatic digital Out of Home has been considered and deliberate, to complement, not contradict, what makes our channel unique. Extending programmatic trading in […]

oOh!media has signed an exclusive Out of Home Content partnership with Tennis Australia for the 2023 Australian Open and leading culture and city guide, Broadsheet, extending oOh!’s dominant position in capturing audience attention in public spaces at scale and making brands unmissable. oOh! has inked a deal with Tennis Australia to bring all the thrilling […]

oOh!media this week announced a major move into the retailer media market with the launch of reooh, an end-to-end Out of Home offering for retailers to fast-track growth in the accelerating retail media marketplace. Cathy O’Connor, oOh! CEO told us “As we lead Out of Home to a digital-first future, it is impossible to ignore […]

oOh!media has renewed a long-term street furniture and advertising contract with the City of Ryde in Sydney’s northern suburbs. As part of the new contract, oOh!media will invest significantly in the infrastructure and digitising the precinct and will replace and upgrade the existing 200 bus shelters to enhance the overall experience for commuters. oOh! will […]

Road safety campaigns encouraging young Australians to consider safety ratings and buy the safest vehicle they can afford has been launched to peak-hour commuters across Australia this morning. The Re:act behaviour change program challenges university students to raise awareness among 18-25 year olds of road safety issues to change road user behaviour and make all […]

The Indian Outdoor Advertising Association (IOAA) is the national body of Outdoor Media owners in the country. They’ve just unveiled a new logo (as above). You can and should follow them on twitter here @IOAAIndiOutdoor.

Vistar Media last week announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning experience, and can be analysed at the geographic market, venue type and media owner level. This new capability allows buyers […]

OneScreen.ai has released new research that cites 92% of marketers plan to boost their OOH budget in 2022. While 98% of survey respondents said they invest in digital advertising, 97% are looking to alternative channels with 67% saying digital returns have diminished even after scaling up programs. In the largest study of its kind, Kickstand […]