DailyDOOH

OneScreen.ai has released new research that cites 92% of marketers plan to boost their OOH budget in 2022. While 98% of survey respondents said they invest in digital advertising, 97% are looking to alternative channels with 67% saying digital returns have diminished even after scaling up programs. In the largest study of its kind, Kickstand […]

OOH Expo, India’s largest exposition of state-of-the-art technologies, hardware, and creative solutions for the out of home industry which was to take place at Nehru Centre, Mumbai on March 14-15, 2022 has been moved to July 29-30, 2022 AND has a new location, it will now take place at the Westin, Mumbai Powai Lake. The […]

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that Out of Home revenue for the fourth quarter of 2021 saw growth of +65% year on year with total revenues of £336m. Justin Cochrane, Chair of Outsmart told us “Out of Home continues to gain pace with strong results on […]

oOh!media has extended its partnership with Qantas under a new long-term agreement that connects advertisers to premium Qantas customers across their entire travel journey. Building on the successful relationship which has spanned more than two decades, oOh! will deliver advertising, targeted flight information and customised content to Qantas passengers across key travel touchpoints including: Qantas […]

Last week Stagwell Inc. (NASDAQ: STGW) who describe themselves as the challenger network built to transform marketing, announced the acquisition of Goodstuff, a 130-strong, full-service media planning and buying agency based in London. Stagwell Chairman and CEO Mark Penn told us “We welcome Goodstuff as a critical part of our strategy to create a truly […]

Kristy Vivian has joined Intermx As Business Development Director Intermx is a dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry in the United States. Their client profiles also include travel and tourism, retail, real estate, city planning, and agency solutions. As Business Development Director, Vivian, a veteran out-of-home media […]

Outsmart, the trade body for the Out of Home industry in the UK has announced that OOH revenue for July to September 2021 increased 63% year-on-year, generating total revenues of £270m. Justin Cochrane, Chair of Outsmart, told us “Another strong rebound quarter and a positive outlook for next year. Out of Home continues to connect […]

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has introduced a place-based audio out-of-home (AOOH) measurement methodology. Following approval by COMMB’s Research Committee and the Board of Directors, the measurement and reporting of digital audio ads will be […]

oOh!media and Strathfield Council have announced that their rollout of upgraded bus shelters for the Sydney suburb is now complete. The CEO of Strathfield Council said “Connectivity and Liveable Neighbourhoods are key themes in Council’s approach to providing infrastructure to the community, and these upgraded bus shelters form a part of that. Locals and visitors […]

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is the first omnichannel demand-side platform (DSP) to support this extension, allowing them to programmatically purchase audio inventory from networks such as Vibenomics. Maggie Mattingley, Senior Manager of […]