DailyDOOH

The Out of Home Media Association Aotearoa has announced the launch of ‘The Speccies’ Awards which aims to celebrate bold creative, and savvy media thinking. OOHMAA CEO Natasha O’Connor told us “There is something really magical when a great creative idea and smartly executed media plan come together, especially when they play out on the […]

Out of Home Media Association Aotearoa (OOHMAA) announced this week that its members’ 2022 revenue was up 10% year-on-year (YOY), with the total revenue rising to $131m.   Natasha O’Connor, OOHMAA General Manager, told us “COVID restrictions and closed boards in H1 proved challenging and resulted in slower-than-predicted growth of 3.2% in H1. However, with […]

The Out of Home Media Association Aotearoa (OOHMAA) reported this growth of 26% in Q3 YOY; $32.2 million in media revenue, up from $25.5 million for the same period last year. Aotearoa’s Digital Out of Home (DOOH) share of media revenue has consistently averaged 66% +/- 2% since Q4 2020, a trend that remains in […]

Out of Home in Aotearoa has experienced its fifth consecutive growth quarter, as advertisers continue to see value in and support the channel that allows brands to meet people in the real world and drive them to take action. The growth comes from several touchpoints: Out of Home’s audience numbers returning across nearly all formats […]

Programmatic digital Out of Home (pDOOH) is a hot topic across the advertising industry, and rightly so; there’s a lot to get excited about. pDOOH provides greater time efficiencies to agencies and suppliers, the ability to buy platform agnostically to reach an audience through one interface delivering greater campaign flexibility; being able to pause, start, […]

The Out of Home Media Association Aotearoa (OOHMAA) announced this week New Zealand’s fifth consecutive quarter of growth, with the second quarter of 2022 growing by 4% and contributing to H1 delivering an increase of 3% in revenue for the same period in 2021; $60.6 million, up from $58.7 million. Digital revenue also grew by […]

The Out of Home Media Association Aotearoa (OOHMAA) has reported a solid start to 2022, with quarterly revenue performance up four percent year on year despite New Zealand remaining in traffic light red, delivering media revenue of $27.9 million for Q1 2022. Digital revenue continues to grow year on year, seeing a 3.8 percent increase […]

The Out of Home Media Association Aotearoa (OOHMAA) recently partnered with Analytic Partners to examine the New Zealand media market and the role Out of Home plays. Recently, OOHMAA had the pleasure of hosting a webinar showcasing the findings from this study, addressing three key questions: How does Out of Home amplify other media? How […]

One of the key challenges that marketers face is proving the effectiveness of their advertising and the channels they are using.   In a New Zealand first, Out of Home Media Association Aotearoa (OOHMAA) has partnered with Analytic Partners to specifically look at New Zealand’s media market and the role Out of Home plays and […]

The Out of Home Media Association Aotearoa (OOHMAA) today released its H1 2021 revenue results, which shows strong growth for the sector of +54% versus the same period in 2020 with $58.6m media revenue delivered. Continued growth in digital formats has contributed to the H1 result, with Digital Out of Home (DOOH) revenue now accounting […]