Officeworks is expanding its retail media offering with the addition of digital screens in 170 of its stores nationally, enhancing customers’ in-store experiences and expanding its media offering for brand partners. The roll out follows a successful trial in key stores and builds on Officeworks’ successful retail media offering which already offers the opportunity for […]
Petbarn this week announced the launch of a dedicated retail media network giving brand partners exclusive access to premium pet parents through the high-impact pet media platform ‘PetAds’. Loved by pet parents everywhere, Petbarn has partnered with reo, powered by oOh!media, to connect brands with its 2.9 million loyal customers across the retail media ecosystem, […]
oOh!media has extended its retail Out of Home network in Queensland, renewing a long-term partnership with Retail First across 21 large and medium shopping centres. As part of the agreement with Retail First, managing agents for the largest privately owned shopping centre portfolio in Australia, oOh! is installing a 100% digital network made up of […]
oOh!media has secured a long-term renewal with The GPT Group (GPT), one of Australia’s leading real estate investment managers, for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney. As part of the agreement, oOh! and GPT will install Australia’s largest retail curved wall-mounted LED digital screen, […]
oOh!media is proud to announce the extension of its relationship with the Sydney Gay and Lesbian Mardi Gras, becoming a major media partner for the next two years. The expanded agreement reflects oOh!’s commitment to fostering an inclusive and supportive environment for the LGBTQIA+ community, both within its workforce and throughout the broader Australian community. […]
Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef. Conceptualised and created by oOh!’s in-house creative team, POLY, the #3DOOH campaign brings the beauty and fragility of the reef’s coral ecosystem to […]
oOh!media continues to build on its strategic expansion in Western Australia, launching a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara. This high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale. […]
oOh!media has launched Australia’s largest ever #3DOOH campaign, with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution. Running across more than 2,100 full motion digital oOh! screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass reach, scalable 3D […]
oOh!media says that it will bring the excitement of next year’s Australian Open (Sunday January 12 2025 – Sunday January 26 2025) to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike. oOh! is offering advertisers deeper brand integration opportunities by blending their creative with […]
Adrian J Cotterill, Editor-in-Chief
Mazda Australia is reinvigorating its iconic ‘Zoom Zoom’ brand proposition with a high impact Out of Home campaign at Sydney’s newly launched Martin Place Retail precinct. As the flagship activation of a broader national rollout, Mazda’s takeover leverages oOh!’s 10 digital screens, spanning both large and small formats, designed to capture attention in one of […]
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