oOh!media, Australia’s #1 Out of Home company, has unveiled a major new innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway. Measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international […]
To celebrate oOh!Media’s new brand positioning, oOh! will launch a major new brand campaign highlighting how Australia’s #1 Out of Home company plays a key role in making Australia and the world’s biggest brands famous. Demonstrating oOh!’s unparalleled reach, scale and creative innovation, the ‘Behind every great brand. Literally.’, by creative agency, The Hallway, will […]
Last week oOh!media announced the strategic expansion of its retail media division in order to help monetise sales for retailers It i basically broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media. Announced at their Outfront ‘25 event, the fast-growing retail […]
oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling. Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative […]
oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach. At its annual oOh! Outfront ‘25 event, the company also announced a number of significant new tender wins, further solidifying its leading position and providing brands with better opportunities to execute scaled campaigns […]
oOh!media has appointed Emmalee Crellin to the newly created role of head of data sales, driving the go to market promotion and sales of oOh!’s extensive data capabilities. She will be responsible for championing innovative data-led campaign solutions, streamlining client interactions with the oOh! network and making it easier to achieve their advertising objectives through […]
oOh!media New Zealand has announced a new partnership with TVNZ aimed at enhancing public spaces with real-time 1News updates. The collaboration integrates TVNZ’s trusted 1News content into oOh!media NZ’s digital screens across street and retail locations nationwide, using dentsu’s dynamic platform D4 to deliver the content. Mark Banbrook, National Sales Director at oOh!media NZ told […]
oOh!media has announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. The company also announced that it has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide. The 12 new oOh! retail centres, located across every Australian mainland state are prime destinations […]
Britain’s best-selling tea brand, Yorkshire Tea, who recentlty brought their renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting has used DOOH to react promptly to the Australian Swim Team’s recent success at the Paris […]
oOh!media has released new research on the key drivers of Out of Home effectiveness, supported by data from global marketing measurement firm Analytic Partners. The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as […]
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