oOh!media’s reooh Becomes reo And Expands

Sunday, September 8th, 2024

Tristan Cotterill

Last week oOh!media announced the strategic expansion of its retail media division in order to help monetise sales for retailers It i basically broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media. Announced at their Outfront ‘25 event, the fast-growing retail […]

oOh!media Unveil First Dual #3DOOH Screen

Sunday, September 8th, 2024

Tristan Cotterill

oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling. Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative […]

oOh!media Two New Long-Term Contract Wins In Sydney

Thursday, September 5th, 2024

Tristan Cotterill

oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach. At its annual oOh! Outfront ‘25 event, the company also announced a number of significant new tender wins, further solidifying its leading position and providing brands with better opportunities to execute scaled campaigns […]

Emmalee Crellin Joins oOh!media

Friday, August 16th, 2024

Tristan Cotterill

oOh!media has appointed Emmalee Crellin to the newly created role of head of data sales, driving the go to market promotion and sales of oOh!’s extensive data capabilities. She will be responsible for championing innovative data-led campaign solutions, streamlining client interactions with the oOh! network and making it easier to achieve their advertising objectives through […]

oOh!media and TVNZ Partner To Offer Real-Time News

Wednesday, August 14th, 2024

Tristan Cotterill

oOh!media New Zealand has announced a new partnership with TVNZ aimed at enhancing public spaces with real-time 1News updates. The collaboration integrates TVNZ’s trusted 1News content into oOh!media NZ’s digital screens across street and retail locations nationwide, using dentsu’s dynamic platform D4 to deliver the content. Mark Banbrook, National Sales Director at oOh!media NZ told […]

oOh!media Adds 35 Shopping Centres

Sunday, August 11th, 2024

Tristan Cotterill

oOh!media has announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. The company also announced that it has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide. The 12 new oOh! retail centres, located across every Australian mainland state are prime destinations […]

Alright You’re Good At Swimming Says @YorkshireTea

Tuesday, August 6th, 2024

Tristan Cotterill

Britain’s best-selling tea brand, Yorkshire Tea, who recentlty brought their renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting has used DOOH to react promptly to the Australian Swim Team’s recent success at the Paris […]

#OOH Growing Driver of ROI

Tuesday, July 2nd, 2024

Tristan Cotterill

oOh!media has released new research on the key drivers of Out of Home effectiveness, supported by data from global marketing measurement firm Analytic Partners. The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as […]

oOh!media Wins West Gate Freeway site

Monday, July 1st, 2024

Tristan Cotterill

oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent over the past 12 months. Strategically located at the foot of the iconic West Gate […]

#OOH Billboard Burned in House of Dragon Stunt

Friday, June 21st, 2024

Tristan Cotterill

To celebrate the launch of House of the Dragon Season 2 on 17 June, BINGE has partnered with Mindshare and POLY, the creative and innovation hub of oOh!media, in an Australian advertising first that will see the iconic Out-of-Home billboard at Taylor Square in Sydney ‘burned’ by a dragon using Computer Generated Imagery (CGI) technology. […]