DailyDOOH

Heineken is asking the public to invite their mates for a beer in an innovative out of home campaign using nicknames to trigger a moment of fame on oOh!media’s digital screens. Designed to drive engagement and connection with Gen Z, the campaign utilises purpose-built oOh! technology to capture the attention of audiences in out of […]

oOh!media Limited (ASX:OML) (oOh!) this week announced its financial results for the half year ended 30 June 2023 (“1H23”). The Company reported adjusted net profit after tax of $20.5 million, which was ahead of the prior corresponding period (1H22: $20.4m). The completion of the Company’s on market share buyback during the period resulted in a […]

Young people speaking to young people: Road safety education campaigns, taking a new approach to encouraging young Australian drivers to choose safer speeds, launched across Australia today. Created as part of the Re:act road safety behaviour change program, the campaigns were devised by young Australian road users to encourage their driving peers to choose speeds […]

Barbie-mania has hit Sydney’s Oxford Street with an eye-catching Out of Home special build from oOh!’s innovation and creative hub POLY, that’s sure to get Ken’s attention. Ahead of the launch of the highly anticipated comedy featuring Australia’s own Margot Robbie and Ryan Gosling, POLY created a dazzling large format classic billboard that’s more art […]

oOh!media has launched Australia’s largest full motion #3DOOH Anamorphic offering with new sites in Sydney and Brisbane, extending oOh!’s market leading full motion #3DOOH coverage across the eastern seaboard. The premium locations at Sydney’s Macquarie Centre and Brisbane’s The Myer Centre meet growing demand of advertisers and agencies to push Out of Home creative boundaries, […]

oOh!media has launched its inaugural Reconciliation Action Plan (RAP) signifying a commitment to strengthen awareness of and relationships with First Nations people and drive meaningful reconciliation action across the business. Cathy O’Connor, CEO, oOh! old us “oOh!’s Reflect RAP lays the foundations of our company’s commitment to listening and learning and in turn, gives us […]

Motio Limited (ASX:MXO or “Motio”) has announced that it has entered into binding terms to acquire oOh!media’s Café and Venue Digital Place Based networks for $2.35M under a vendor financing facility provided by oOh. In a milestone moment for Motio, the two networks comprise of over 450+ locations reaching crucial audiences in long dwell time […]

oOh!media, in conjunction with Victoria Police, are creating safer spaces for public transport users by prompting them to report unwanted sexual and anti-social behaviour. In a first of its kind Australian initiative, ‘STOPIT’, developed by Victoria Police’s Transit Safety Division (TSD), is a notification service where Victorian commuters can report non-emergency incidents by texting ‘STOPIT’ […]

Retail brands using full motion dynamic creative on oOh!media’s network saw a 187 percent increase in buyers, results from POLYGRAPH, a new proprietary creative effectiveness tool from oOh! has revealed. Launched at this week’s oOh!s Outfront, POLYGRAPH measures the impact Out of Home creative executions have on actual purchase behaviour, following analysis by Quantium of […]

oOh!media has won the prestigious City of Adelaide street furniture and advertising contract, striking a long-term agreement including provision of new dynamic digital communications screens to deliver critical community information. Cathy O’Connor, CEO, oOh! told us “For almost three decades we have worked in partnership with the City of Adelaide to ensure critical street furniture […]