DailyDOOH

The 7th edition of the AD ART SHOW took place during #OOHNYC on the evening of Thursday October 17 with an exclusive reception by Outfront Media. Attendees from both the art and advertising worlds gathered to celebrate the winning artists, engage in a thought-provoking artist panel discussion moderated by AdAge’s Senior Creativity Reporter, Sabrina Sanchez, […]

Scott Felenstein has joined OUTFRONT Media (NYSE:OUT) as the Senior Vice President of Brand Partnerships, bringing over 30 years of extensive experience in advertising, digital media, and sales management. He joins OUTFRONT Media from National CineMedia (NCM), where he most recently held the role of President – Sales, Marketing & Partnerships. We are told that […]

OUTFRONT Media (NYSE: OUT) has partnered with MaleRoom Founder and CEO Mindie Kaplan and Imerman Angels to launch a bold new early detection campaign for Breast Cancer Awareness Month. The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating […]

OUTFRONT Media Inc. (NYSE:OUT) has launched the ‘Protect Our Pride’ campaign in partnership with GLAAD to celebrate Pride during the month of June. Following the success of last year’s ’15 Seconds of Fabulous’ campaign, this year’s initiative, designed by GLAAD continues to spotlight the LGBTQ community with a broader reach and enhanced features. For a […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media companies in North America, has been awarded a new long-term advertising franchise agreement for the Washington Metropolitan Area Transit Authority (“WMATA”). Under the new agreement, OUTFRONT will represent advertising sales for WMATA in Virginia, Maryland and the District of Columbia. The agreement covers station […]

OUTFRONT Media (NYSE:OUT) and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it and together they are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis […]

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]

Political advertising sometimes seems unavoidable and with the two major political parties in the US now having presumptive nominees in the Presidential race, brands looking to stay out of the fray likely have limited options. To address this issue, OUTFRONT Media (NYSE:OUT) has announced in key markets across the country, a ‘Political Avoidance Network’ which […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., has announced a series of initiatives to honor and celebrate the achievements of women in art, culture, and innovation throughout Women’s History Month in March. With a partnership with Ad Age and a special MOMENTS series, OUTFRONT aims to […]