DailyDOOH

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH revenues for the second quarter of 2024 total GBP 355m, an increase of 17% compared to the same period last year. Digital OOH revenue grew 21% and Classic OOH grew 11%. Digital’s share of revenue in Q2 increased from 64% to […]

The annual Outsmart Zero Harm Conference takes place in London on Wednesday October 23 2024 at 10:00 am at the Wellcome Collection. The event will be filled with insightful talks, interactive workshops, and networking opportunities. You will also be able to connect with industry experts and like-minded professionals to exchange ideas and strategies. Date and […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the first quarter of 2024 total GBP 292m, an increase of +16.4% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “A strong set of results for Out of Home combined with growing […]

‘They/them’, ‘gay’, ‘straight’, ‘non binary’, ‘trans’… ‘All Varieties’ is an all UK OOH industry campaign, celebrating the labels that help people express their individuality and define their place in the world. Presented June-July to coincide with Pride 24, ‘All Varieties’ is the new public artwork from Martin Firrell, the UK Out of Home industry’s number […]

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

Outsmart, the trade body for the Out of Home advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of GBP 1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the third quarter of 2023 totalling GBP 346m, an increase of +12.9% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +15.6% and Classic OOH grew +8.1%. Digital’s share […]

Outsmart, the trade body for the Out-of-Home advertising industry in he UK has announced that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of GBP 1.2bn. Justin Cochrane, Chair of Outsmart told us “2022 was a positive year for Out-of-Home, and we now look forward to getting back to strong […]

Outsmart, the trade body for the UK Out of Home industry tells us that it is building a new data system to centralise all advertising playout information into one single point for buyers to access. At present we believe there is a ‘peer-to-peer’ approach, but Playout will fully standardise and improve the communication of this […]