DailyDOOH

Outsmart, the UK’s trade body for the Out of Home (OOH) advertising industry, this week unveiled its ‘Vision for Growth’, calling for a National OOH Advertising Strategy to turbocharge economic growth. With a record GBP 1.4 billion in revenue in 2024, up 7.7% year on year, OOH advertising is one of the UK’s fastest-growing industries […]

Outsmart, the UK trade body for the Out of Home advertising industry reports spending in 2024 has reached GBP 1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total […]

The OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade Association in UK) have announced that they have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Programmatic Guaranteed Direct […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH revenues for the second quarter of 2024 total GBP 355m, an increase of 17% compared to the same period last year. Digital OOH revenue grew 21% and Classic OOH grew 11%. Digital’s share of revenue in Q2 increased from 64% to […]

The annual Outsmart Zero Harm Conference takes place in London on Wednesday October 23 2024 at 10:00 am at the Wellcome Collection. The event will be filled with insightful talks, interactive workshops, and networking opportunities. You will also be able to connect with industry experts and like-minded professionals to exchange ideas and strategies. Date and […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the first quarter of 2024 total GBP 292m, an increase of +16.4% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “A strong set of results for Out of Home combined with growing […]

‘They/them’, ‘gay’, ‘straight’, ‘non binary’, ‘trans’… ‘All Varieties’ is an all UK OOH industry campaign, celebrating the labels that help people express their individuality and define their place in the world. Presented June-July to coincide with Pride 24, ‘All Varieties’ is the new public artwork from Martin Firrell, the UK Out of Home industry’s number […]

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

Outsmart, the trade body for the Out of Home advertising industry has announced that OOH revenue for 2023 saw growth of +9.8% year-on-year with total revenues of GBP 1.3bn, equivalent to 99.6% of the pre-covid market. The figures, collated by PwC, show that Q4 contributed £396 million towards the annual total, up +14.9% from Q4 […]

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH advertising revenue for the third quarter of 2023 totalling GBP 346m, an increase of +12.9% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +15.6% and Classic OOH grew +8.1%. Digital’s share […]