DailyDOOH

Outsmart, the trade body for the UK Out of Home industry tells us that it is building a new data system to centralise all advertising playout information into one single point for buyers to access. At present we believe there is a ‘peer-to-peer’ approach, but Playout will fully standardise and improve the communication of this […]

Outsmart, the trade body for the UK Out of Home advertising industry reports that OOH advertising revenue for the third quarter of 2022 was GBP 306m, an increase of +13% compared to the same period last year. Justin Cochrane, Chair of Outsmart, told us “Despite wider economic challenges, Out of Home continues to offer the […]

The OAAA (Out of Home Advertising Association of America) and Outsmart (Out of Home Advertising Association of United Kingdom) have collaborated with IAB Tech Lab, the global digital advertising technical standard-setting body, to publish a comprehensive document and technical resources to support standardized Real Time Bidding in DOOH. The two OOH trade organizations brought together […]

Outsmart, the trade body for the Out of Home advertising industry has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June […]

Outsmart, the trade body for the UK Out of Home advertising industry has announced that Out of Home revenue for the first quarter of 2022 saw growth of +146% year on year with total revenues of £238m vs. £97m in Q1 2021. Justin Cochrane, Chair of Outsmart comments, “Out of Home audiences are well and […]

Last week during London Digital Signage Week we made full use of the excellent facilities at SamsungKX in London King’s Cross and recorded two programmes for DailyDOOH (on Tuesday), four videos as part of the Outsmart Standards Event (on Wednesday) as well as broadcasting from there on the Thursday afternoon, the AdTECH: OOH – London […]

Last week during London Digital Signage Week we made full use of the excellent facilities at SamsungKX in London King’s Cross and recorded two programmes for DailyDOOH (on Tuesday), four videos as part of the Outsmart Standards Event (on Wednesday) as well as broadcasting from there on the Thursday afternoon, the AdTECH: OOH – London […]

Outsmart, the trade body for the Out of Home (OOH) advertising industry has announced that Out of Home revenue for the fourth quarter of 2021 saw growth of +65% year on year with total revenues of £336m. Justin Cochrane, Chair of Outsmart told us “Out of Home continues to gain pace with strong results on […]

Outsmart, the trade body for the Out of Home industry in the UK has announced that OOH revenue for July to September 2021 increased 63% year-on-year, generating total revenues of £270m. Justin Cochrane, Chair of Outsmart, told us “Another strong rebound quarter and a positive outlook for next year. Out of Home continues to connect […]

Outsmart, the trade body for the UK Out of Home advertising industry, and the IPA’s outdoor specialists have announced the publication of OOH Playout Reporting Standards. Justin Cochrane, Chair of Outsmart, told us “These new standards further enhance the trust and accountability of Out of Home, giving brands even more confidence to embrace the medium.” […]