Volvic #3DOOH Summer Sparkle

Wednesday, June 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer. For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to […]

#3DOOH At Scale From @PattisonOutdoor

Wednesday, May 29th, 2024

Adrian J Cotterill, Editor-in-Chief

PATTISON Outdoor, a division of The Jim Pattison Group and Canada’s leading Out-of-Home advertising company tells that it is advancing into the third dimension with 3D digital advertising at a national scale. With the ability to provide #3DOOH on every screen and display in PATTISON’s extensive portfolio, with very few exceptions, brands are lining up […]

PATTISON #OOH Tech Stack Modernized w/ @Broadsign

Thursday, April 25th, 2024

Tristan Cotterill

Out-of-home (OOH) ad tech leader Broadsignhas announced that PATTISON Outdoor Advertising has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also […]

BC Place Added To @PattisonOutdoor’s Inventory

Thursday, January 18th, 2024

Tristan Cotterill

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]

Réseau Express Métropolitain Choose @PattisonOutdoor

Wednesday, July 19th, 2023

Tristan Cotterill

PATTISON Outdoor has announced its official partnership with the Réseau Express Métropolitain (REM) for outdoor advertising. This partnership will allow PATTISON to offer local and national advertisers unparalleled visibility throughout the REM. The REM, which will eventually cover 67 km and include 26 stations, will allow residents of Greater Montreal to commute with unparalleled efficiency. […]

Toronto Bus Advertising @PattisonOutdoor Exclusive

Thursday, May 4th, 2023

Tristan Cotterill

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company, is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay to its transit portfolio. The five-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. PATTISON Outdoor will sell exterior and interior bus advertising […]

Promoting Diversity Across Canada @PattisonOutdoor

Thursday, December 8th, 2022

Adrian J Cotterill, Editor-in-Chief

PATTISON Outdoor and its Diversity & Inclusion Committee are launching a media grant program with $1,000,000 in media to distribute to non-profit and charitable organizations that promote diversity across Canada. Steve McGregor, President of PATTISON Outdoor told us “Our hope is to be a small part of a greater solution towards creating an equitable and […]