DailyDOOH

VIOOH in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how pDOOH fits within multi-channel campaigns, and how to best measure its impact. Analysing a […]

Leading digital outdoor media company QMS is celebrating the first anniversary of its world class, City of Sydney digital street furniture network this month with the announcement of a series of new and innovative product and activation opportunities. Considered the jewel in the crown of Australia’s out of home industry, in just 12 months the […]

This Wednesday July 12 VIOOH and Scoota are holding an online Fireside Chat at 10:30 EST (14:30 GMT) entitled ‘DOOH x Mobile: A Match Made in Advertising‘. It features: – Hannah Scott, VP of Client Services, Scoota Jem Djemal, Global New Business Director, VIOOH You can sign up here. #ff @HannahScott @Scoota @JemDjemal @VIOOH

JCDecaux SA (Euronext Paris: DEC) in partnership with VIOOH announced this week the launch of their programmatic DOOH offering for the Brazilian market. Using the VIOOH platform, JCDecaux will be able to offer its clients effective programmatic digital out-of-home campaigns on its premium screens across Brazil, helping brands make meaningful connections with consumers and ensuring […]

Join Hivestack this week at Advertising Week for a panel discussion on how programmatic DOOH can unlock the power of contextual relevance at scale. Expert speakers will explore the benefits of ‘Moment Targeting’, the latest in DMO and DCO technology and the role of data insights in unlocking precise targeting capabilities. They’ll also examine best […]

Leading out-of-home advertising technology vendors Vistar Media and Broadsign have announced an excting mutual integration to their respective mediation layers which will enable an open, fair play auction regardless of which firm’s mediation layer is used. This collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. Eric Lamb, […]

BlueZoo, an innovator in foot traffic measurement and analytics solutions announced during New York Digital Signage Week the availability of its enhanced analytics for Programmatic Digital Out-Of-Home (pDOOH) advertising, providing minute-grain impression data of individual advertising assets. Many Out-of-Home media owners, such as JCDecaux, have relied on BlueZoo’s BlueFox solution for years to accurately measure […]

Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels. This increase in demand is due to UK […]

VIOOH‘s CEO JC Conti will keynote AdTECH: OOH – Singapore which takes place in-person this Wednesday March 30, 2022. His presentation is entitled ‘Programmatic DOOH: The Future is Now!‘ Programmatic as we know is touted as the future of DOOH, but why exactly is it creating such excitement? How do media owners get started, and […]

Vistar Media this week announced exponential growth during 2021. We are told that In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly USD 200M in programmatic billings. Michael Provenzano, CEO and Co-Founder of Vistar Media told us “2021 saw massive shifts happening in the broader media landscape, which created […]