DailyDOOH

Hivestack has announced a strategic partnership with Vpon, Asia’s leading big-data company. The partnership brings together Vpon’s vast location data with the targeting and measurement capabilities of Hivestack’s demand side platform (DSP), and will enable Hivestack’s advertising clients to deliver contextually relevant out of home messaging to different segments of consumers in Hong Kong and […]

Having spent the last five years trading #pDOOH in Europe, I was finding more and more that the majority of the conversations we were having centred on teaching people the basics. For the OOH veterans and specialists, it centred around programmatic trading – what does it mean for DOOH, how does it work, and how […]

As #AdTECH and #pDOOH (programmatic digital out of home) continues to help advertisers enhance their existing campaigns, in Australia, digital outdoor media experts, QMS, is already seeing results pay dividends with the latest campaign for a Tourism and Travel sector client delivering over 2,000 tourist visitors who can be directly attributed from their exposure of […]