DailyDOOH

Place Exchange, the leading independent SSP for programmatic out-of-home media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView delivers up-to-date, deterministic reach, frequency, and hourly impression measurement for buyers and sellers of OOH media that can be applied across static and digital OOH displays, regardless of whether they are transacted programmatically […]

Screenverse has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. PerView developed in accordance with the OAAA OOH Impression Measurement Guidelines, will enable Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners. Out-of-home media encompasses a diverse range of venues and asset types, […]