DailyDOOH

Pikasso Italia has been awarded the exclusive Digital Out-of-Home advertising concession for the Bariblu shopping centre. Bariblu, located in Triggiano, is one of the three main malls in the province of Bari. The mall opened in 2007, and was inaugurated in December 2023 as a brand-new Food Village, designed by the architecture firm Design International, […]

Pikasso Italia has announced the digitisation of the first wall of the ‘Milano Collection’ in Via Quaranta, 12, which consists of a 5×7 m (LxH – 35 m2) digital screen. Via Quaranta is located in the heart of the new district of Porta Romana, a few steps away from Fondazione Prada and where many of […]

Following a competitive tender, Pikasso Jordan has successfully renewed and extended its advertising concession with The Abdali District marking a significant commitment to an enduring partnership for the next 10 years. The Abdali District’s exclusive concession comprises of three Parts: The Boulevard a pedestrian spine of 370 meters surrounded by hotels, cafes, restaurants, shops and […]

Pikasso Italia has announced that, following a competitive tender, it has been awarded the exclusive mall DOOH advertising concession of Euroma2 by Quantela Inc. Euroma2 is the second largest mall of Rome and the fourth of Italy (in terms of footfall) and the elegance of its architecture and fittings and the wide offering of the […]

Pikasso and Hic Mobile have announced a partnership to enable retargeting on mobile, allowing the engagement of consumers on both big and small screens, at any moment of the day by any person passing by one of the Pikasso digital screens or billboards. Francesca Vincenti, Head of Programmatic and Innovation at Pikasso told us “We […]

As promised a few weeks ago when Pikasso Group established Pikasso Italia srl. they have now officially launched the ‘Milano Collection’ of Classic Large Formats with Elisabetta Benassi‘s work ‘Ascolto il tuo cuore, Città’ (which means ‘I Listen to your heart, City’) ‘Ascolto il tuo cuore, Città’ is displayed as the first campaign on the […]

Founded back in 1986 we see that Pikasso Group has established Pikasso Italia srl. Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, told us “The decision to establish Pikasso Italia, extending the Group’s business for the first time in Europe, is strategic and is based on a market […]

Pikasso this week announced a partnership with Hivestack, the leading independent, global programmatic digital out of home (DOOH) ad tech company. Through this partnership, Pikasso’s network of premium Digital-Out-of-Home (DOOH) displays will be available via the Hivestack supply-side platform (SSP). Antonio Vincenti, Founder & CEO of Pikasso said “Reaching an agreement with Hivestack to include […]

Pikasso Maroc has acquired a collection of 10 Static Large Formats composed of seven Walls and three Rooftops located in the most sought-after districts in the centre of Casablanca. Antonio Vincenti, CHAIRMAN & CEO of Pikasso, told us “The acquisition of a collection of Prime Large Formats in Casablanca is a natural evolution for Pikasso Morocco, […]

Pikasso, the pioneer in programmatic Out-Of-Home in the Levant, North & West Africa regions, and Broadsign, have announced the very first programmatic DOOH campaign displayed in Ivory Coast via Displayce, the number one French DSP. The campaign booked by Kawarizmi, a French digital agency that specializes in programmatic buying, is part of an omnichannel communication, […]