To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home has announced a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international growth. “We’re thrilled to have Quebecor Out-of-Home as part […]
Adrian J Cotterill, Editor-in-Chief
Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising. Alice Gogh, Chief Growth Officer at Captivate, stated, “This partnership marks a significant step forward in our […]
Adrian J Cotterill, Editor-in-Chief
Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH available, including inventory across all major venues and formats, such as point-of-care […]
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]
Adrian J Cotterill, Editor-in-Chief
Reveal Mobile, a leading provider of Out of Home campaign measurement has announced the integration of its OOH measurement capabilities with Place Exchange. The partnership expands Place Exchange’s existing measurement offerings and enables its customers to use Reveal Mobile to measure campaign performance across the full marketing funnel, from measuring lift in brand metrics, to […]
Adrian J Cotterill, Editor-in-Chief
Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home and Place Exchange have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers. Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative […]
Adrian J Cotterill, Editor-in-Chief
Wow Media’s full-motion roadside digital billboards are now available on the Place Exchange SSP. Their eye-catching displays are strategically situated in LA’s most sought-after areas, including locations near The Forum, LAX, and SoFi Stadium.
Adrian J Cotterill, Editor-in-Chief
Place Exchange has announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland, via integration with Clear Channel LaunchPAD. Clear Channel LaunchPAD is a pan-European advertising platform […]
Adrian J Cotterill, Editor-in-Chief
Wovenmedia this week announced a partnership with Place Exchange to enable its retail clients to attract spending from brands looking to advertise programmatically on in-store digital screens. In-store retail media has been rapidly growing alongside the burgeoning online retail media sector, with the proliferation of in-store digital screens that can deliver relevant messaging throughout the […]
Adrian J Cotterill, Editor-in-Chief
The Place Exchange Programmatic OOH Trends Report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions – such as programmatic OOH spending patterns across advertiser verticals, shifts in spend distribution by asset categories, creative format trends by video and display, and more. These […]
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