DailyDOOH

Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home this week announced the expansion of its Programmatic Guaranteed offering, supporting guaranteed deals between buyers and sellers for DOOH inventory. The vast majority of DOOH transactions today occur via direct sales between media owners and buyers. Such direct transactions, often for […]

Unique X, a global leader in cinema solutions, has announced, what they say is a groundbreaking partnership with Place Exchange. This collaboration introduces the first true programmatic advertising solution purpose-built for the cinema industry, revolutionizing the way cinema advertising is bought and sold.

Shinka provides advertisers with direct access to high-net-worth individuals staying in luxury hotels across nine cities in the US and UK, including premier properties such as Fairmont, Hilton, and Waldorf Astoria. Now, in partnership with Place Exchange, advertisers can seamlessly purchase Shinka’s premium in-room screens programmatically through various buying options, including open auction and private […]

The Place Exchange Programmatic OOH Trends Report for H2 2024 provides a snapshot of select US programmatic OOH spending patterns within the Place Exchange platform, analyzing delivery across billions of programmatic OOH impressions. Select takeaways from the report are below.  In H2 2024, the top three programmatic OOH advertising categories in our data were Food/Drink, […]

To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home has announced a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international growth. “We’re thrilled to have Quebecor Out-of-Home as part […]

Captivate, North America’s premier on-the-go news and entertainment network, and Place Exchange, the leading SSP for programmatic out-of-home media, are proud to expand our partnership with an advanced and enhanced Programmatic Guaranteed solution for digital out-of-home (DOOH) advertising. Alice Gogh, Chief Growth Officer at Captivate, stated, “This partnership marks a significant step forward in our […]

Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH available, including inventory across all major venues and formats, such as point-of-care […]

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

Reveal Mobile, a leading provider of Out of Home campaign measurement has announced the integration of its OOH measurement capabilities with Place Exchange. The partnership expands Place Exchange’s existing measurement offerings and enables its customers to use Reveal Mobile to measure campaign performance across the full marketing funnel, from measuring lift in brand metrics, to […]

Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home and Place Exchange have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers. Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative […]