DailyDOOH

Will Bentley has joined Posterscope as Innovation Director. He joins from DOOH.com where he was Creative Lead and brings 10 years of creative, visual content via animation/special effects, real-time game engines and production experience to the agency. We are told that his extensive hands-on creative skillset will add firepower to Posterscope’s innovation team, as will […]

Building on its popular “Don’t Stop. Sprint” national campaign earlier this year, home improvement retailer Screwfix has now taken to London out of home sites to promote Screwfix Sprint, its rapid 60 minute or less delivery service, to reach tradespeople as they commute across the city. The brand’s first dynamic digital OOH campaign launched last […]

Posterscope has been retained by Total Media as its strategic OOH partner following a competitive pitch. Total Media is described as the only media agency built on the principles of Behavioural Science; from its people to its methodology to its use of technology. The agency works with a wide range of clients including Greene King, […]

Techland, the developer and publisher of the Dying Light computer game franchise, has switched on a dynamic digital out of home campaign to celebrate the launch of the second game in its zombie parkour Dying Light series, Dying Light 2: Stay Human. Tom Hatch at Open Outdoor told us “We’ve worked with Techland to layer […]

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has launched a clever brand campaign to highlight the curious nature of its people. The ‘Me in MErkle’ campaign, which initially launches across digital out of home (DOOH) and paid media, asks the question: “Curious?” and invites people to click on […]

The first-ever national digital billboard campaign to feature British Sign Language (BSL) has been launched across the UK by Microsoft to highlight the importance of accessibility in driving innovation. The campaign has been launched at major railway stations, including Reading, Brighton, Waterloo, Birmingham New Street, Manchester Piccadilly, Liverpool Lime Street, Leeds and Edinburgh Waverley.

It has been announced that in Nigeria, Kenya, and Ghana, Posterscope will become part of Dentsu Location Service (DLS). The new DLS Africa lead will be former general manager of Posterscope SA Livia Brown, who will be supported by the regional location experts in the market; Alex Muiruri managing director for DLS Kenya; Bismark Odoom, […]

Former Posterscope senior Exec, and long time veteran there, Gill Huber has joined the management consultancy Oystercatchers as a Managing Partner.

Posterscope has launched PSMind, a new tool that uses machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients. Christopher Ho, Posterscope Innovation Director and creator of PSMind, said “Throughout the pandemic we have tracked mobility levels […]

News in over the weekend was that Posterscope UK MD Glenn Wilson was let go late last week. In October 2020 he took over from Stephen Whyte. Glenn was a near 30 year veteran at the company.