DailyDOOH

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, this week announced that Prebid now supports DOOH and confirms that the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within the Prebid ecosystem, proving the efficacy of the model. With initial testing complete, […]

DPAA announced last week during #OOHMiami that it has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. Barry Frey, President & CEO of DPAA told us “We’re excited to become members of the Prebid community as it will open up more opportunities to support our mission to further grow the OOH […]

Tomorrow, Wednesday March 22 the Prebid Digital Out Of Home – Roadmap Webinar takes place. Prebid DOOH Task Force Chair, Mina Naguib will host a discusson of the future of what the #DOOH framework looks like within the Prebid framework. Formed in September of 2017, Prebid.org is an independent organization designed to ensure and promote […]

Hivestack, has announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and […]