To celebrate the launch of their new NITRO running range PUMA created a unique Out o Home campaign using a treadmill linked to the iconic JCDecaux Young and Jackson billboard in Melbourne, Australia. This ‘Treadmillboard’ saw creative featuring Aussie athlete Nedd Brockmann and his words to describe the NITRO range, taken over in real-time by […]
Orchard Road, Singapore has added another jewel to its crown in the form of the first and largest PUMA flagship store, not just in Singapore, in the whole of Southeast Asia. We are told that this unique retail environment is designed to mirror Puma’s brand essence of weaving sports into lifestyle and reflects Singapore’s vibrant […]
Adrian J Cotterill, Editor-in-Chief
Talon America and Havas Media Group last week unveiled the launch of a new, cutting-edge digital OOH campaign for PUMA to promote the launch of NBA superstar and Rookie of the Year LaMelo Ball’s first PUMA signature basketball sneaker, MB.01. The signature shoe, co-designed by LaMelo Ball, will be supported via an out-of-this-world OOH campaign […]
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