DailyDOOH

OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., continues to be at the forefront of innovation and digitization in the industry with the expansion of programmatic capabilities in transit advertising. The company is actively expanding its rollout of programmatic in New York City’s MTA system, which will […]

Displayce, a pioneering demand-side platform specializing in programmatic digital out-of-home and Place Exchange have announced an integration to expand the global DOOH supply footprint and increase marketing opportunities for Displayce customers. Spanning across 70 countries and with offices in France, Spain, United Kingdom and Netherlands, Displayce has become a DOOH leader in Europe. Its innovative […]

Place Exchange has announced a new phase in its partnership with Clear Channel, which will enable direct programmatic buying of the media leader’s expansive digital out-of-home inventory that spans the United Kingdom, Belgium, France, Finland, Norway, Netherlands, Spain, Sweden, and Poland, via integration with Clear Channel LaunchPAD. Clear Channel LaunchPAD is a pan-European advertising platform […]

Wovenmedia this week announced a partnership with Place Exchange to enable its retail clients to attract spending from brands looking to advertise programmatically on in-store digital screens. In-store retail media has been rapidly growing alongside the burgeoning online retail media sector, with the proliferation of in-store digital screens that can deliver relevant messaging throughout the […]

The Place Exchange Programmatic OOH Trends Report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions – such as programmatic OOH spending patterns across advertiser verticals, shifts in spend distribution by asset categories, creative format trends by video and display, and more. These […]

Beeyond Media has announced that it has joined forces with Place Exchange. The integration will extend Beeyond Media’s extensive DOOH inventory, which spans over 17 countries, even further by adding hundreds of thousands of premium screens across the United States, Canada and Latin America. While strengthening Place Exchange’s position as a trusted and reliable programmatic […]

Screenverse has selected Place Exchange’s PerView solution as a measurement standard across its managed DOOH networks. PerView developed in accordance with the OAAA OOH Impression Measurement Guidelines, will enable Screenverse to deliver accurate and dynamic reach, frequency, and impression measurement for its network partners. Out-of-home media encompasses a diverse range of venues and asset types, […]

Basis Technologies a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Place Exchange. Tyler Kelly, President, Basis Technologies told us “Digital Out-of-Home is one of the fastest-growing opportunities in digital marketing, with ubiquitous presence reaching nearly every consumer every month. The collaboration of Basis Technologies […]

Place Exchange this week announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering. Astral, one of Canada’s largest OOH companies, operates digital billboards, restaurant and bar displays, street furniture, and transit displays in high-traffic location. Farshad Kajouii, GM, Out of Home and Business Development […]

Advertisers can now programmatically access Shelf Nine inventory via Place Exchange. Shelf Nine is a US-based retail media network that connects shoppers with brand messaging on screens strategically placed in retail locations, with consumers seeing ads three to four times per store visit.