DailyDOOH

It looks like Place Exchange is continuing its expansion into Europe’s largest markets including France, Germany, Italy, Netherlands and the United Kingdom. We see partnerships with leading European publishers such as ACMS, Alight Media, Atmosphere TV, Blue Billboard, City Outdoor, Clear Channel Europe, Executive Channel Network, Global, London Lites, Mass Media, Pixology Outdoor, RevTV, Smart […]

Advertisers can now programmatically access IKE Smart City inventory via Place Exchange. IKE Smart City offers interactive digital kiosks at street level in dense urban areas such as Atlanta, Houston, Miami, and more and it has strategically positioned inventory surrounding stadiums, cultural centers, and large retail locations in the heart of downtown business and entertainment […]

Place Exchange appear to have partnered with Redbox to offer access to screens on all of their movie and gaming rental/purchase kiosks across the US. These kiosks are typically placed in front of and inside retail locations.

The Neuron has announced that it is partnering with Place Exchange. The partnership, which brings together two innovative technology platforms, enables The Neuron users to access Place Exchange’s unmatched supply of global premium OOH inventory. As regular readers may have noticed, the Neuron is fast becoming a leading player in providing data-led, cost-effective access to […]

Place Exchange has launched geospatial ad units for mobility media, spanning all of Place Exchange’s mobility partners, including Curb, Firefly, Lyft Halo, Octopus, Road Runner Media and Uber OOH. This innovation turns discrete geographic locations, such as zip codes, into ad units, allowing buyers to target and deliver ads on mobility media screens that pass […]

Two of the leading programmatic platforms for digital out-of-home, namely Vistar Media and Place Exchange have announced mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. However, the variety of platforms available […]

The Place Exchange Programmatic OOH Trends report provides a snapshot of select spending patterns within the Place Exchange platform after analyzing delivery across billions of programmatic OOH impressions. These results compare data from H1 2022 with data from H2 2021. OOH spending continues to be evenly spread across a mix of advertiser verticals. Health/Fitness was […]

Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Panama, Paraguay, and Peru. “Our demand partners have expressed a strong interest in replicating the learnings and the positive impact of programmatic […]

Swiftmile, the pioneer in micromobility charging, has teamed up with Place Exchange, the leading supply-side platform for programmatic Out of Home media. Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network reaching a highly attractive on-the-go audience. We are told that this collaboration will play a […]

Place Exchange has announced a partnership with Rockbot, a pioneer in the media-for-business industry, providing multi-channel video streaming content for brick-and-mortar businesses. Henry Embleton, Head of Advertising at Rockbot told us “With the rise of DOOH, it is inevitable that CTV and DOOH will merge into a growth vertical,” commented Partnering with Place Exchange will […]