DailyDOOH

National CineMedia (NCM), America’s largest movie network has announced the launch of a new Place Exchange programmatic offering with NCM’s Lobby Entertainment Network. We are told that this new partnership will now enable advertisers to purchase the largest network of lobby screens in movie theaters across the country programmatically for the first time. With over […]

Place Exchange, a leading supply-side platform (SSP) for programmatic Out of Home media, this week announced a partnership with Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher. ECN’s DOOH office media network connects brands with office audiences in real time. Place Exchange’s partnership with ECN covers the UK, France, […]

Place Exchange, a leading supply-side platform for programmatic out-of-home media, has announced a partnership with Cooler Screens. Cooler Screens is attempting to revolutionize the in-store experience by transforming retail spaces like cooler (refrigerator) doors into smart digital screens that deliver dynamic, targeted in-store retail messaging and merchandising capabilities. Cooler Screens can be found in leading […]

Atlas, Talon’s proprietary Demand Side Platform (DSP) is now available for programmatic campaigns in the USA via its integration with Place Exchange. We are told that the partnership will enable Talon’s clients to activate smart, dynamic Digital OOH campaigns across Place Exchange’s premium inventory via direct integration with Talon’s proprietary DSP, Atlas. Atlas launched in […]

Place Exchange, a leading supply-side platform for programmatic Out of Home media, has announced an integration with Viant’s self-service Demand Side Platform, Adelphic, to expand the abilities of agencies and brands to reach audiences in the real world and seamlessly unify Digital OOH with other programmatic media channels. The partnership provides Adelphic DSP users access […]

Place Exchange, a leading supply-side platform (SSP) for programmatic out-of-home media, has announced a partnership with Clear Channel Outdoor Latin America. Tom Motmans, Clear Channel Outdoor Regional President for LatAm and CEO for Clear Channel Brazil told us “Clear Channel Latin America is always at the forefront of digital transformation and innovation. Our clients were […]

Edison Interactive has announced that Place Exchange is integrating with its platform dedicated to reaching the highly valuable golfing demographic. Nick Bennett, VP Partnerships, Place Exchange told us “Shark Experience offers an amazing opportunity to reach a highly coveted audience. The platform lets Digital Out of Home play a seamless role on the golf course […]

Industry veteran Ron Graham, and Founder & Managing Director of Media On The Go Pte Ltd, a Singapore based consultancy for OOH media in the Asia Pacific region will be chairing AdTECH: OOH – Singapore takes place at the Marina Bay Sands on Wednesday March 30, 2022. Our Regular readers will know that our AdTECH: […]

Uber OOH, who claim to offer the US’s largest mobile OOH advertising network (it has over 2,900 vehicles across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix) is now available through Place Exchange to programmatic buyers across Amobee, MediaMath, Quotient, The Trade Desk, Yahoo DSP and other leading DSPs. Garrett Spitzer, Product Lead, […]

Quotient (NYSE: QUOT), a leading digital media and promotions technology company, together with Place Exchange, the leading supply side platform (SSP) for programmatic out-of-home and place-based media, last week announced access to the largest network of digital in-store audio messaging in the US, InStore Audio Network, which reaches over 100 million shoppers each week in […]