DailyDOOH

Reflect Systems this week announced a new partner integration along with a host of new features to help businesses better develop and manage their digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration Reflect announced a new integration with a programmatic advertising platform, Place Exchange. This integration allows Digital […]

Place Exchange, the leading supply-side platform (SSP) for programmatic out of home media, announced it was granted a key “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform” patent issued by the United States Patent and Trademark Office. This marks the […]

Volta Industries, Inc. (“Volta Charging”), an industry leader in commerce-centric electric vehicle (EV) charging networks, which has entered into a definitive agreement for a business combination with Tortoise Acquisition Corp. II (NYSE: SNPR), announced a partnership with Place Exchange today. The partnership significantly expands Volta Charging’s programmatic options for media buyers seeking to purchase Volta […]

Octopus Interactive has announced a partnership with Place Exchange to make Octopus rideshare inventory available to be bought programmatically on Place Exchange’s marketplace of Digital Out-of-Home advertising inventory. Place Exchange connects with leading demand-side platforms (DSPs) such as Amobee, MediaMath, Roku, The Trade Desk, Ubimo, and Verizon Media to power the activation of programmatic DOOH […]

Road Runner Media has announced a strategic partnership with Place Exchange which will make the entirety of Road Runner’s mobile digital national media network, consisting of connected screens mounted to fleets of moving commercial vehicles, available to be bought programmatically by brand marketers and omnichannel media buyers. Place Exchange connects with demand-side platforms (DSPs) such […]

Verizon Media has announced a partnership with Place Exchange, bringing Place Exchange’s high-impact publisher network to Verizon’s DSP, giving advertisers access to one of the largest supplies of premium DOOH media available. We understand that the deal grants the Verizon Media DSP access to all addressable programmatic DOOH inventory within the US and extended access […]

New York based Place Exchange, the leading SSP for programmatic out-of-home and place-based media, who recently announced its expansion into Canada has seemingly snuck onto Singapore without anyone really noticing. SPHMBO is the outdoor media arm of Singapore Press Holdings Limited and in a recent newsletter to its clients said “Advertisers can now execute digital […]

Place Exchange, the leading SSP for programmatic out-of-home and place-based media, has announced its expansion into Canada. Marketers can now tap into thousands of premium digital OOH screens across the Canadian market, from publishers such as Adapt Media, Ads Alfresco, AdStash, Allvision, Captivate, Lamar, Pattison, Reach TV, and ZOOM Media, directly within integrated DSPs including […]

Curb Taxi Media, the leading provider of mobility-centric media in the United States, has announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Chris Polos, Head of Curb Taxi Media told us “The first half of 2020 was a learning curve for OOH advertisers with social distancing guidelines […]

Captivate, North America’s leading location-based digital video network, has announced a strategic partnership with Place Exchange, one of the leading SSPs for programmatic out-of-home and place-based media. This will enable programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and open auction. Place Exchange’s ability to […]