DailyDOOH

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH displays through omnichannel DSPs. Wade Rifkin, SVP, Programmatic, Clear Channel Outdoor told us “It’s critically […]

Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange has announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. These combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can […]

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, a programmatic exchange for OOH and place-based media. We are told that this marks the first time in digital advertising history that OOH ads were purchased programmatically via the […]

Amobee, a global digital marketing technology company serving brands and agencies, recently announced it has partnered with Place Exchange to launch (another) programmatic marketplace for out-of-home media. The press release stated that this would allow marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. […]

Place Exchange has announced that it has joined the Network Advertising Initiative (NAI), a self-regulatory association dedicated to responsible data collection and its use for digital advertising. Place Exchange has also joined the Trustworthy Accountability Group (TAG), a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital […]

Intersection have just launched ‘Place Exchange’, a platform that they say is designed to bring the full benefits of programmatic buying to out-of-home and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home media with other digital channels, leveraging the […]