DailyDOOH

Place Exchange, fast becoming one of our favourite and most innovative out-of-home supply platforms has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across its digital out-of-home ecosystem. The increasing presence of digital displays in cities and public venues across the globe has contributed to DOOH media becoming one of […]

Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced expanded access for digital buyers to premium video inventory from leading OOH publishers such as AdStash, Branded Cities, Captivate, Clear Channel Outdoor, Enlighten, Grocery TV, GSTV, Intersection, New Tradition, NRS Digital Media, OUTFRONT Media, PatientPoint, ReachTV, Rouge Media, Starlite Digital, Vengo, and […]

Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH displays through omnichannel DSPs. Wade Rifkin, SVP, Programmatic, Clear Channel Outdoor told us “It’s critically […]

Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange has announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media buys. These combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can […]

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, a programmatic exchange for OOH and place-based media. We are told that this marks the first time in digital advertising history that OOH ads were purchased programmatically via the […]

Amobee, a global digital marketing technology company serving brands and agencies, recently announced it has partnered with Place Exchange to launch (another) programmatic marketplace for out-of-home media. The press release stated that this would allow marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. […]

Place Exchange has announced that it has joined the Network Advertising Initiative (NAI), a self-regulatory association dedicated to responsible data collection and its use for digital advertising. Place Exchange has also joined the Trustworthy Accountability Group (TAG), a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital […]

Intersection have just launched ‘Place Exchange’, a platform that they say is designed to bring the full benefits of programmatic buying to out-of-home and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home media with other digital channels, leveraging the […]