Leading digital outdoor media company QMS has announced the appointment of Laura Wall to the new role of Head of Programmatic Sales, effective immediately. Reporting to QMS Chief Customer Officer, Mark Fairhurst, Laura will lead QMS’ programmatic offering across Australia, supporting its sales teams to deliver on agencies and clients’ requirements for integrated solutions across […]
Leading digital outdoor media company QMS this week released the results of its latest neuroscience study, revealing that digital out-of-home can create impact across the entire sales funnel, from awareness and consideration to purchase and advocacy. Conducted in partnership with neuroscience research company Neuro-Insight, the innovative new study shows that DOOH impacts memory encoding by […]
Leading digital outdoor media company QMS has announced that it has become the Official Outdoor Media Partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games to be held in Milan-Cortina, Italy. QMS Chief Executive Officer, John O’Neill told us “As Australia prepares for the Paris 2024 Olympics, we are […]
Leading digital outdoor media company QMS this week announced the success of its pilot study into out of home attention conducted in partnership with audience measurement company Amplified Intelligence. Amplified Intelligence CEO and Founder, Professor Karen Nelson-Field told us “It has been a privilege to work with QMS on this global-first study, expanding our comprehensive […]
A month after its official launch, QMS’ new City of Sydney digital street furniture network has been welcomed by brands and agencies, with a high level of demand across the rest of 2022 and into 2023. The categories that have joined the launch partners* across the network in recent weeks include luxury retail, finance, entertainment, […]
QMS today announced that campaign-based selling for its world-class City of Sydney street furniture network will be open from August 29, 2022. The announcement was a key part of a spectacular carbon positive event staged by QMS at Sydney Town Hall last night and hosted by acclaimed broadcaster Kumi Taguchi. The event saw over 400 […]
Guest Contributor, Nicolette Briscoe
AdTECH OOH – Sydney, now in its fourth year, has partnered with the Australian Out of Home industry body, the Outdoor Media Association (OMA), to bring together the thought-leaders and game changers in Out of Home and AdTECH for the annual global AdTECH OOH conference on August 17. Ministry of New Media Program Director Russ […]
New data released by leading Australian outdoor media company QMS has revealed a strong recovery in the number of people visiting and working in Sydney’s CBD, reaching the highest level since 2019. New data from QMS’ Q-Data audience and insights platform shows that throughout April and May, visitor numbers throughout Sydney’s CBD were 90% of […]
Leading digital outdoor media company QMS this week announced that it has joined forces with audience measurement company Amplified Intelligence to conduct, what they descrive, as the first out of home attention study of its kind in the world. The results of the groundbreaking study will be released later this year. The partnership will see […]
Leading radio, television and media group SCA has turned to QMS to launch exclusively a dynamic creative digital out of home campaign to drive awareness of its AFL and NRL coverage across the Triple M network. QMS Chief Customer Officer, Mark Fairhurst told us “The Triple M campaign is a great example of the impact […]
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