New Brand Safety Capability in @Quotient’s #DOOH

Tuesday, August 29th, 2023

Adrian J Cotterill, Editor-in-Chief

Quotient (NYSE: QUOT) has launched Brand Safety, a new capability within Quotient’s Digital Out-of-Home (DOOH) platform, which enables advertisers to effectively ensure inventory is near points of interest, venues or businesses that align with their brand and messages. This new feature gives brands trust and transparency regarding the execution of their DOOH advertising to improve […]

Third CPG @DPAAglobal & @Quotient #DOOH Day

Sunday, June 4th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced the third Digital Out-of-Home CPG Event with strategic partner Quotient (NYSE: QUOT). “Each year our streaming conferences with Quotient have been huge successes, and many of our brand and agency partners asked for […]

The Future of DOOH in 50 Minutes

Wednesday, December 7th, 2022

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, has announced speakers and topics for its end of year event, ‘The Future of DOOH in 50 Minutes‘. The Zoom webinar is being held in conjunction with Quotient and takes place on […]

Quotient And @Hivestack Partnership

Monday, November 21st, 2022

Adrian J Cotterill, Editor-in-Chief

Hivestack this week announced a strategic partnership with Quotient (NYSE: QUOT) , a digital promotions and media technology company that powers out of home sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). We are told that the partnership will see Quotient and Hivestack connect their leading technologies to enable premium, […]

Quotient Unveils Multi-Touch Attribution

Wednesday, August 17th, 2022

Adrian J Cotterill, Editor-in-Chief

Quotient (NYSE: QUOT) has announced digital out-of-home multi-touch media measurement capabilities within the Quotient Analytics Platform. We are told that advertisers, retailers and agencies can now access near real-time attributable sales and return on ad spend to enable meaningful adoption of DOOH as well as visibility into the channel’s role within holistic omnichannel campaigns.

Quotient / Rapport Technology Partnership

Tuesday, May 17th, 2022

Adrian J Cotterill, Editor-in-Chief

Quotient (NYSE: QUOT) and Rapport, the global out-of-home media buying and planning agency arm of IPG Mediabrands, the media and marketing solutions division of Interpublic Group, announced this week the launch of a technology partnership that will strategically accelerate programmatic growth. Quotient’s technology platform, custom designed for OOH, enables more sophisticated and quickly executable media […]

New @Quotient Multi-Touch Media Msmt. Methodology

Tuesday, March 15th, 2022

Andrew Neale

Quotient (NYSE: QUOT) has announced that its new impression-based multi-touch media measurement methodology is now available for all of its clients across on- and offsite display, digital out-of-home and sponsored search media channels via Quotient analytics.   Matt Krepsik, Quotient CTO told us “We are on a mission to ensure every dollar of investment drives […]

2022 @Quotient Promotions Report

Thursday, January 13th, 2022

Adrian J Cotterill, Editor-in-Chief

Quotient (NYSE: QUOT), the leading digital media and promotions technology company, announces today that it has released its 2022 Promotions Report that details its most important variables of high-performing promotions learned from the study and provides insights and recommendations to help brands and advertisers effectively plan and develop promotion strategies for the year ahead. Quotient’s […]

Quotient Expands Its Media Network w/ Redbox

Wednesday, December 15th, 2021

Russ Curry, Ministry of New Media

Quotient (NYSE: QUOT) has announced that it has entered into a partnership with Redbox (Nasdaq: RDBX) that expands its media network. Through this partnership, Quotient’s media network will begin offering advertisers access to approximately 40,000 Redbox kiosks as well as over 2,000 large display screens on the top of select kiosks. Steven Boal, CEO and […]

Place Exchange Enables Audio For @Quotient’s Clients

Monday, November 15th, 2021

Adrian J Cotterill, Editor-in-Chief

Quotient (NYSE: QUOT), a leading digital media and promotions technology company, together with Place Exchange, the leading supply side platform (SSP) for programmatic out-of-home and place-based media, last week announced access to the largest network of digital in-store audio messaging in the US, InStore Audio Network, which reaches over 100 million shoppers each week in […]