DailyDOOH

Building on its role as the official source of out-of-home audiences in the UK since 2013, Route recently unveiled out-of-home data for Q4 2022. Denise Turner, Chief Executive at Route, told us “This release opens up out-of-home audience measurement in Great Britain as never before. I’m delighted that the significant investment from the industry has […]

The Out of Home Advertising Association of America (OAAA) has partnered with leading financial advisory firm Solomon Partners to release findings from the Solomon Partners’ 2023 U.S. Major Media Advertising Effectiveness Analysis. “This research affirms out of home’s critical role in the media mix,” said Anna Bager, President and CEO, OAAA. “As the fastest growing […]

More than half (51%) of advertisers expect to invest more in Out of Home in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy, a leading provider of market intelligence, data and other information, and Talon America. Currently, advertisers are allocating just four to five percent of overall ad […]

We are told that social media users are regularly seeing out of home advertising creative in photos across their feeds, confirming that ‘social’ provides significant organic amplification opportunities for OOH campaigns. TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind […]

Vistar Media and MFour, a leader in behavior-driven survey research, has released survey findings on consumers’ financial services preferences and behaviors, from where and how consumers prefer to bank and spend money, to the top incentives they care about. The study, which was conducted during June 2022 using MFour’s mobile panel of 2.5 million opt-in […]

Leading digital outdoor media company QMS this week announced that it has joined forces with audience measurement company Amplified Intelligence to conduct, what they descrive, as the first out of home attention study of its kind in the world. The results of the groundbreaking study will be released later this year. The partnership will see […]

Leading out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences. The project creates the first true OOH Playbook providing planners with data to demonstrate […]