Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, this week announced its plans for Retail Media Month. During November, DPAA will showcase how in-store Retail Media Networks are transforming point-of-purchase advertising for brands and agencies via the DOOH ecosystem. Events and resources for the month include: November 6, 8amPT/11amET/4pmGMT […]
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