New @Vibenomics, @Quividi, @Placer_ai White Paper

Wednesday, August 21st, 2024

Andrew Neale

Retail media is one of the largest and fastest-growing advertising verticals in the United States. Between 2016 and 2021, retail media ad spend increased from USD 1 billion to USD 30 billion, outpacing the growth of other channels such as video, social networks and search, according to the latest eMarketer’s Retail Media Explainer report. Many […]

Primedia Adds Nine Dis-Chem Pharmacies

Tuesday, August 20th, 2024

Tristan Cotterill

South Africa’s Primedia Out-of-Home has launched programmatic enabled in-store screens at nine Dis-Chem pharmacies, marking a pivotal moment in its expansion strategy. We are told that this initiative highlights Primedia Out-of-Home’s commitment to enhancing consumer engagement throughout the user journey, from roadside billboards to high-traffic retail environments. S’thokoza Nhleko Head of Marketing at Bayer Sub-Saharan […]

LDSK’s #AI Drives Jumbo’s Retail Media Success

Thursday, August 15th, 2024

Adrian J Cotterill, Editor-in-Chief

LDSK, a leading provider of intelligent media scheduling and optimization solutions for both out-of-home AND retail media markets, has let it be known its key role in renowned supermarket chain Jumbo’s significant advancement in the retail media landscape. In collaboration with First Impression, LDSK has enabled Jumbo to deliver a more dynamic and personalized in-store […]

Market Media Joins @SeedoohPlatform

Monday, July 29th, 2024

Tristan Cotterill

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

CoolerX Launches Self-Service Retail Media Platform

Friday, July 26th, 2024

Adrian J Cotterill, Editor-in-Chief

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says. The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store […]

New @Placer_ai Retail Media Space White Paper

Monday, July 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

The latest white paper from Placer.ai, the most advanced #locationanalytics platform for anyone with a stake in the physical world, explores the brick-and-mortar potential of Costco’s and Wawa’s new retail media networks. The report ‘Advantages of New Players in the Retail Media Space’ details… Key advantages Costco and Wawa bring to the retail media table. […]

#IoT Sensors Point Out Stores That Neglect Promo Displays

Monday, July 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Whether it’s a pharmacy, a supermarket, or a clothier, when you walk into a retail store in the U.S., you are sure to encounter a flashy promotional display featuring products from a specific brand. It’s a marketing strategy that’s been proved to be highly effective at boosting sales. Brands carefully plan display campaigns, signing contracts […]

New Homeland Stores Retail Media Network

Monday, July 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Oklahoma-based supermarket chain Homeland Stores is joing forces with Quad/Graphics Inc. (NYSE: QUAD), a global marketing experience company for the ongoing roll-out of an in-store retail media network. Quad’s In-Store Connect will be at 15 Homeland banner stores this year, by adding another regional grocer to its In-Store Connect roster, Quad is continuing to build […]

New @VengoLabs 7-Eleven C-StoreTV Partnership

Thursday, July 11th, 2024

Adrian J Cotterill, Editor-in-Chief

Vengo has announced an exclusive media partnership with C-StoreTV, a large, national network of 8,500 screens located in 7-Eleven stores. 7-Eleven is the number one most-trafficked convenience store chain in the US and the audited network reaches around five Billion visits per year. “C-StoreTV activates brands at a huge scale in a top-tier national retail […]

United Natural Foods Launches Retail Media Network

Monday, June 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

United Natural Foods, Inc. (NYSE: UNFI) has launched a Retail Media Network for independent and regional grocery retailers across the United States. The UNFI Media Network (UMN), powered by Swiftly, a leading provider of innovative retail technology, tools, and solutions, is intended to bring cutting-edge retail technology solutions to UNFI’s extensive network of more than […]