K-VA-T Food Stores Partnership w/ @MesmerizeOOH

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City. With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. The partnership includes […]

Ocado Launch Ocado Ads w/ @Zitcha_Retail

Sunday, September 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Ocado Retail, the UK’s fastest growing grocer, has marked a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space.  Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised experience […]

oOh!media’s reooh Becomes reo And Expands

Sunday, September 8th, 2024

Tristan Cotterill

Last week oOh!media announced the strategic expansion of its retail media division in order to help monetise sales for retailers It i basically broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media. Announced at their Outfront ‘25 event, the fast-growing retail […]

Pathformance and @Vibenomics Team Up

Wednesday, August 28th, 2024

Adrian J Cotterill, Editor-in-Chief

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]

New @Vibenomics, @Quividi, @Placer_ai White Paper

Wednesday, August 21st, 2024

Andrew Neale

Retail media is one of the largest and fastest-growing advertising verticals in the United States. Between 2016 and 2021, retail media ad spend increased from USD 1 billion to USD 30 billion, outpacing the growth of other channels such as video, social networks and search, according to the latest eMarketer’s Retail Media Explainer report. Many […]

Primedia Adds Nine Dis-Chem Pharmacies

Tuesday, August 20th, 2024

Tristan Cotterill

South Africa’s Primedia Out-of-Home has launched programmatic enabled in-store screens at nine Dis-Chem pharmacies, marking a pivotal moment in its expansion strategy. We are told that this initiative highlights Primedia Out-of-Home’s commitment to enhancing consumer engagement throughout the user journey, from roadside billboards to high-traffic retail environments. S’thokoza Nhleko Head of Marketing at Bayer Sub-Saharan […]

LDSK’s #AI Drives Jumbo’s Retail Media Success

Thursday, August 15th, 2024

Adrian J Cotterill, Editor-in-Chief

LDSK, a leading provider of intelligent media scheduling and optimization solutions for both out-of-home AND retail media markets, has let it be known its key role in renowned supermarket chain Jumbo’s significant advancement in the retail media landscape. In collaboration with First Impression, LDSK has enabled Jumbo to deliver a more dynamic and personalized in-store […]

Market Media Joins @SeedoohPlatform

Monday, July 29th, 2024

Tristan Cotterill

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

CoolerX Launches Self-Service Retail Media Platform

Friday, July 26th, 2024

Adrian J Cotterill, Editor-in-Chief

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says. The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store […]

New @Placer_ai Retail Media Space White Paper

Monday, July 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

The latest white paper from Placer.ai, the most advanced #locationanalytics platform for anyone with a stake in the physical world, explores the brick-and-mortar potential of Costco’s and Wawa’s new retail media networks. The report ‘Advantages of New Players in the Retail Media Space’ details… Key advantages Costco and Wawa bring to the retail media table. […]