DailyDOOH

Saks, a premier luxury ecommerce platform, has launched the Saks Media Network. Described as a sophisticated, technology-driven program helping brands reach the luxury retailer’s customer base with digital advertising throughout the shopping journey. Saks of course joins this rapidly growing vertical in digital advertising, introducing one of the first retail media networks in luxury retail. […]

KrowdSense is a new wireless occupancy scanner developed to measure storefront customer flow, peel rate and dwell times. We understand that it was created as a partnership between Dallas-based Glass-Media and Toronto-based Kaidu, and are told that the device offers data on traffic and overall engagement necessary to maximize a retailer’s exterior displays. It’s described […]

In today’s competitive environment, capturing attention and driving engagement – whether in stores, pubs, restaurants, or other customer-facing spaces – requires a smarter approach. Hyperlocal targeting, fueled by data and real-time insights, is the key to delivering relevant, in-the-moment experiences that resonate with modern consumers. The folks over at LDSK have put together this guide […]

Zitcha, who partnered with Broadsign 12 months ago to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform has just announced a deal with the world’s third largest home improvement and gardening retailer to launch a full digital retail media network across South Africa. Australian-founded Zitcha has been engaged by Leroy Merlin to […]

Tea Shop, the first Spanish chain selling fresh tea in bulk, has chosen nsign.tv’s digital signage platform to digitize its nearly 100 stores in Spain, Portugal, Italy, Brazil and Argentina in order to offer a more attractive, dynamic and personalized shopping experience for its customers. Tea Shop was founded in 1990 and offers more than […]

The POPAI Awards 2024, a prestigious event that honours those who have demonstrated outstanding creativity, innovation, and best practice within the industry are now open. The POPAI Awards serve as the ultimate symbol of achievement in the retail display sector, recognising teams that have gone above and beyond to create exceptional in-store experiences. This esteemed […]

Global media agency Assembly has announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home to create more effective and meaningful real-time experiences for consumers. The tool was designed in partnership with Talon and Place Exchange to connect Assembly’s media activation capability to DOOH […]

Retail Media Platform Zitcha and pioneering C-store Retail Media Network, Axonet have announced a new partnership to enhance C-store Shopper Engagement and Experiences. The convenience store sector is allegedly a USD 44bn market in the US alone, and we are told that this collaboration represents an exciting time for C-store retailers and CPG brands to […]

The IAB has released its first retail media report of 2024, focusing on the value of in-store retail media. The report says “With most retail transactions still occurring physically, there is a growing recognition of the potential in bridging digital advertising with in-person shopping experiences using digital signage” and the report also highlights the value […]

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. “The potential of […]