DailyDOOH

Global media agency Assembly has announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home to create more effective and meaningful real-time experiences for consumers. The tool was designed in partnership with Talon and Place Exchange to connect Assembly’s media activation capability to DOOH […]

Retail Media Platform Zitcha and pioneering C-store Retail Media Network, Axonet have announced a new partnership to enhance C-store Shopper Engagement and Experiences. The convenience store sector is allegedly a USD 44bn market in the US alone, and we are told that this collaboration represents an exciting time for C-store retailers and CPG brands to […]

The IAB has released its first retail media report of 2024, focusing on the value of in-store retail media. The report says “With most retail transactions still occurring physically, there is a growing recognition of the potential in bridging digital advertising with in-person shopping experiences using digital signage” and the report also highlights the value […]

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. “The potential of […]

Following on from the news that SOS, the female-founded company that is redefining wellness on the go through a fast-growing network of smart vending machines has partnered with Ulta Beauty to pilot a next-gen in-store sampling program, we can reveal their early sites. At select stores, SOS machines will provide a seamless sampling experience for […]

SOS, the female-founded company that is redefining wellness on the go through a fast-growing network of smart vending machines has partnered with Ulta Beauty to pilot a next-gen in-store sampling program and rollout a first-ever digital commerce media program. The trial program will debut SOS smart vending machines within 10 Ulta Beauty stores across the […]

oOh!media’s retail media business, reooh, has announced at oOh!’s Outfront that Drakes Supermarkets has become its first Australian retail media partner. Reooh will build and manage a state-of-the-art in-store digital screen network for Drakes Supermarkets with the rollout underway, enabling brand partners to connect with consumers along the path to purchase. Drakes Supermarkets is a […]

Grocery TV, the largest digital advertising network in U.S. grocery stores has upgraded its Retail Marketing Platform, equipping it with new capabilities that improve the user experience and that will help retailers consolidate their in-store campaigns through a single tool. Mike Pollack, CRO at Grocery TV told us “Our new and improved platform gives retailers […]

oOh!media this week announced a major move into the retailer media market with the launch of reooh, an end-to-end Out of Home offering for retailers to fast-track growth in the accelerating retail media marketplace. Cathy O’Connor, oOh! CEO told us “As we lead Out of Home to a digital-first future, it is impossible to ignore […]

Carrefour Group has announced that it is joining forces with European venture capital firm daphni to launch Dastore, a venture capital fund dedicated to investing in new startups targeting the digital retail space. This new fund will initially invest €80 million by taking minority stakes in new high-potential start-ups in France and around the world […]