Adrian J Cotterill, Editor-in-Chief
Gomme Media has teamed up with retail media audience measurement expert Quividi and digital signage provider Glass-Media to revolutionize in-store marketing for the liquor industry. Despite the growth of e-commerce, 96% of off-premise alcohol sales still happen in brick-and-mortar stores. However, traditional in-store marketing has struggled to provide actionable insights into shopper behavior and measure […]
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