DailyDOOH

South Africa’s Primedia Out-of-Home has launched programmatic enabled in-store screens at nine Dis-Chem pharmacies, marking a pivotal moment in its expansion strategy. We are told that this initiative highlights Primedia Out-of-Home’s commitment to enhancing consumer engagement throughout the user journey, from roadside billboards to high-traffic retail environments. S’thokoza Nhleko Head of Marketing at Bayer Sub-Saharan […]

LDSK, a leading provider of intelligent media scheduling and optimization solutions for both out-of-home AND retail media markets, has let it be known its key role in renowned supermarket chain Jumbo’s significant advancement in the retail media landscape. In collaboration with First Impression, LDSK has enabled Jumbo to deliver a more dynamic and personalized in-store […]

Freeosk has announced integration with Place Exchange, a leading supply platform for programmatic out-of-home media, which will offer advertisers access to in-store, experiential retail media inventory for the first time. Marketers can now seamlessly activate messaging on Freeosk’s unique discovery kiosks that go beyond impressions to provide immersive shopper engagement. Initial in-store inventory will be […]

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

CoolerX, which recently rebranded from the name Cooler Screens, has launched a self-service platform that enables retailers “to plan, execute, and optimize their in-store retail media campaigns in-house,” it says. The self-service platform, built on CoolerX’s proprietary #AI technology and powered by real-time data and interaction signals, offers retailers control and flexibility over their in-store […]

The latest white paper from Placer.ai, the most advanced #locationanalytics platform for anyone with a stake in the physical world, explores the brick-and-mortar potential of Costco’s and Wawa’s new retail media networks. The report ‘Advantages of New Players in the Retail Media Space’ details… Key advantages Costco and Wawa bring to the retail media table. […]

Oklahoma-based supermarket chain Homeland Stores is joing forces with Quad/Graphics Inc. (NYSE: QUAD), a global marketing experience company for the ongoing roll-out of an in-store retail media network. Quad’s In-Store Connect will be at 15 Homeland banner stores this year, by adding another regional grocer to its In-Store Connect roster, Quad is continuing to build […]

Retail Media Platform Zitcha and pioneering C-store Retail Media Network, Axonet have announced a new partnership to enhance C-store Shopper Engagement and Experiences. The convenience store sector is allegedly a USD 44bn market in the US alone, and we are told that this collaboration represents an exciting time for C-store retailers and CPG brands to […]

Vericast, in collaboration with Intel, has designed, deployed, and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s intelligent targeting technology and Intel’s Edge software platforms to deliver contextually relevant advertising and product information throughout the shopping experience. Vericast recently tested the network by piloting an advertising campaign for a globally […]