DailyDOOH

BlueZoo, the leader in audience measurement for out-of-home advertising and Retail Media Networks, this week announced BlueZoo Fall 2024, with major new capabilities. The new BlueZoo firmware (version 5) gives BlueZoo sensors still more flexibility for internet connectivity. The new BlueZoo dashboard (version 4) provides new visualizations of BlueZoo measurements, whether customers use BlueZoo’s own […]

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada. At the time Sonia Carreno, President, Interactive […]

Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy […]

Invenco by GVR, a worldwide retail and payment technology leader and GSTV, the national on-the-go video network engaging audiences in the forecourt to drive in-store sales for tens of thousands of fuel retailers, have announced a retail media product and service offering for mobility and convenience retailers called Engage Media Full-Service – fueled by GSTV. “Retailers are rapidly becoming […]

e23, a leading Travel Retail Marketing company, and Quividi, the pioneer and leader in AI and Computer-Vision based platforms for real-time audience measurement and shopper engagement for Digital Out-of-home and In-Store Retail Media, have entered into a strategic partnership. We are told that this collaboration aims to enhance audience and shopper engagement measurement within duty-free […]

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, has announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City. With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. The partnership includes […]

Ocado Retail, the UK’s fastest growing grocer, has marked a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space.  Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised experience […]

Last week oOh!media announced the strategic expansion of its retail media division in order to help monetise sales for retailers It i basically broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media. Announced at their Outfront ‘25 event, the fast-growing retail […]

Vibenomics, a Mood Media Company and leading in-store digital advertising provider, is joining forces with Pathformance, a data-driven measurement solutions provider for brands and marketers. We are told that this collaboration presents a major benefit to brands looking to prove results from retail media investments, combining immersive in-store audio advertising with powerful analytics to create […]

Retail media is one of the largest and fastest-growing advertising verticals in the United States. Between 2016 and 2021, retail media ad spend increased from USD 1 billion to USD 30 billion, outpacing the growth of other channels such as video, social networks and search, according to the latest eMarketer’s Retail Media Explainer report. Many […]