Adrian J Cotterill, Editor-in-Chief
Former Vibenomics co-founder Brent Oakley has setup the In-Store Marketplace (ISM), something he claims is the retail industry’s first centralized platform for digital in-store media integration. The platform streamlines how retailers, brands and solution providers activate and manage their in-store advertising campaigns, addressing a critical need for standardization in the rapidly expanding market. “The retail […]
Follow DailyDOOH