DailyDOOH

Route, the UK’s OOH data body, has promoted Euan Mackay to chief strategy officer. Euan has spent seven years at the organisation as general manager, helping enormously to build its reputation and promoting Route’s data and research to agencies and advertisers alike. Denise Turner, Route’s CEO, told us “As we move towards the new Route […]

According to the latest Route release, Alight Media’s network now reaches 30.8m people every month, becoming the market leader for total D48 audience reach in the UK. Alight also covers more regions with D48s than any other out-of-home (OOH) media owner, as well as more total towns and more unique towns. Alight’s strategy of building […]

Building on its role as the official source of out-of-home audiences in the UK since 2013, Route recently unveiled out-of-home data for Q4 2022. Denise Turner, Chief Executive at Route, told us “This release opens up out-of-home audience measurement in Great Britain as never before. I’m delighted that the significant investment from the industry has […]

Route, the audience research body for the out-of-home advertising industry, has appointed Newsworks’ Denise Turner as CEO. She will join in July from Newsworks, where she has been director of research and insight since 2015. Denise replaces Robert Ray, the CEO of Route since 2020, who is retiring. Denise is known for having a deep […]

Kantar has fused it’s TGI consumer survey data with Route out-of-home media measurement which now means that UK buyers can target the same TGI audiences in OOH that they do with print, TV, radio and online. Sarah Sanderson, director – insights & TGI, UK & Ireland at Kantar’s Media Division, said: “This new platform allows […]