DailyDOOH

Primedia Outdoor has announced that its digital out-of-home inventory has been independently verified by Seedooh, a globally recognized leader in media verification, for over a year. Genevieve Coward, marketing and revenue growth executive at Primedia Outdoor told us “At Primedia Outdoor, we are dedicated to delivering transparent and reliable media solutions to our clients. Our […]

Market Media is the Retail Media Network of The Warehouse Group and have just announced that all campaign activity on Freestanding Instore DOOH panels and Instore TV Walls can now be Seedooh Verified. Alex Lawson, Head of Strategy & Media for Market Media said “Advertising and media is a game of trust. We want to […]

We note that the Seedooh Verified Network has now expanded to 31 Publishers in Australia and New Zealand, with the addition of DOOH Billboards for Gawk and Civic Outdoor. Advertisers and Agencies can instantly activate best practice, independent verification and campaign support for any booking, with any Seedooh Verified Network, which includes OOH, Cinema and […]

Seedooh has launched the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when Cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The Seedooh platform is integrated with […]

Leading independent verification platform provider, Seedooh, has expanded its reach into Europe with the Executive Channel Network (ECN). The integration with ECN will see Seedooh perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France and the UK. Founder and CEO of Seedooh Tom Richter told us […]

GroupM’s New Zealand agencies and their clients will now be able to monitor and verify digital and static out of home campaigns in near real time, following an agreement with Seedooh to provide third party verification. Vicki Anderson, Head of Trading at GroupM, said “Accurate and efficient verification and measurement of campaign delivery means that […]

After the AdTECH: OOH – Sydney Conference last Wednesday there was a pressing need to get to the bar but here are some thoughts that I wrote down the day after in order to wrap up. I also wanted to share just a few of the MANY pearls of enlightenment that I personally took from […]

Here is a selection of pictures from Wednesday’s #AdTECH: #OOH – Sydney Conference which was attended by just over 150 attendees, making it the largest event that the Ministry of New Media have held in the APAC region.   Above and below, MiQ’s Jason Scott and Belinda Cooper gave a superb keynote ‘Big Picture Programmatic […]

Revolutionary new online media marketplace Helio has joined forces with reporting platform Seedooh to provide third-party verification for the delivery of its out-of-home (OOH) campaigns across Australia. Helio, the new kid on the advertising block, aims to transform the industry with its online media marketplace connecting buyers and sellers in Australia. Under an online self-serve […]

Outdoor Auditors, South Africa’s leading independent auditor of Out-of-Home media, has announced a partnership with Seedooh, enabling global best-practice, third Party verification of DOOH in South Africa for the first time. Erik Warburg, Marketing Director at Outdoor Auditors told us “Digital OOH is now receiving 20% of OOH investment spend in South Africa and is […]