DailyDOOH

Clear Channel Singapore’s programmatic service, OutSmart Pro is now referencing the past week’s data, making it the closest ever to real-time impressions. This is made possible with LEXI, Clear Channel Singapore’s award-winning audience-understanding video analytics, that is jointly powered by Quividi. The enhanced audience measurement solution comprises of an Anonymous Video Analytics software that analyses […]

This week VIOOH in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders. The digital OOH-led omnichannel campaign, which was designed to prime OOH exposed audiences online via mobile retargeting, achieved an impressive 80% higher mobile retargeting click-through rate (CTR) when compared to average campaign […]

Hivestack today announced the launch of full operations in Malaysia. Now for the first time, brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the Hivestack platform to plan, activate and measure programmatic DOOH campaigns, via Private Marketplace (PMP) and Open Exchange deals. Matt Bushby, Managing Director ANZ & SEA, Hivestack told us […]

Industry veteran Ron Graham, and Founder & Managing Director of Media On The Go Pte Ltd, a Singapore based consultancy for OOH media in the Asia Pacific region will be chairing AdTECH: OOH – Singapore takes place at the Marina Bay Sands on Wednesday March 30, 2022. Our Regular readers will know that our AdTECH: […]

Leading B2B technology group, REVEZ Corporation Ltd (REVEZ) has launched its first-ever Web AR-powered advertising campaign across more than 600 digital out-of-home screens under PGK Digital Network’s YOUTV Network in Singapore. This marks a first-of-its-kind digital execution where REVEZ invites travel-deprived Singaporeans to scan a QR code on the screen, which will then transport them […]

Ahead of the AdTECH: OOH Singapore Conference which is being held March 30, 2022, the Ministry of New Media are putting together ‘AdTECH: OOH Singapore – An Avant Goût’. It will be a similar format to AdTECH: OOH – Sydney, An Extra Slice, an online webinar that featured JCDecaux’s Head of Trading and Sales Operations […]