(New) Vibenomics and Stingray Retail Media Network

Wednesday, July 26th, 2023

Adrian J Cotterill, Editor-in-Chief

Mood Media’s new Vibenomics advertising division and Stingray (TSX: RAY.A; RAY.B) Advertising, a prominent provider of innovative retail audio advertising solutions, has agreed to combine their respective networks creating, what they believe is, the largest U.S. retail media in-store network. The press release stated that this collaboration will provide advertisers with an unmatched national presence, […]

Stingray Advertising In Partnership w/ @Hivestack

Thursday, December 15th, 2022

Adrian J Cotterill, Editor-in-Chief

Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company has announced an expanded exclusive partnership between Stingray Advertising and Hivestack to power their retail audio advertising network across several markets. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology, including the Hivestack Ad Server and Supply-Side Platform […]

#AOOH @COMMBCA Ad Measurement Methodology

Thursday, October 28th, 2021

Tristan Cotterill

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has introduced a place-based audio out-of-home (AOOH) measurement methodology. Following approval by COMMB’s Research Committee and the Board of Directors, the measurement and reporting of digital audio ads will be […]