DailyDOOH

Leading digital in-store advertising specialist PRN and Europe’s largest fitness chain, Basic-Fit, will partner to offer a full-service retail media network (RMN) across the 852 Basic-Fit fitness clubs in France. From January 1, 2025, PRN will be responsible for the monetization of all digital in-store advertising space across more than 5000 displays combining to an […]

STRATACACHE has acquired Toronto-area solutions provider Dot2Dot Communications. Back in 2012 Scala Canada was shut down, with parts of that business folded into Dot2Dot Communications Inc. STRATACACHE of course acquired Scala itself in August 2016. STRATACACHE CEO Chris Riegel was quoted as saying “With the continued growth and evolution of the Out-of-Home media industry and […]

STRATACACHE has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. We are told that the acquisition further expands the global digital solution installation, integration and field services footprint in Europe for the STRATACACHE family of companies, complementing the previous acquisitions of Idklic in Belgium, Scala in the […]

PRN has launched a new in-store retail media focused division, PRN Europe, which will be led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA. Tijmen will spearhead the growth of PRN In-Store Retail Media Networks in Europe. He and his team will partner with PRN sister company Scala to develop […]