Large Curved Retail oOh!media / GPT Group #LED

Monday, November 18th, 2024

Tristan Cotterill

oOh!media has secured a long-term renewal with The GPT Group (GPT), one of Australia’s leading real estate investment managers, for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney. As part of the agreement, oOh! and GPT will install Australia’s largest retail curved wall-mounted LED digital screen, […]

The Great Barrier Reef In #3DOOH Across Dual Screens

Thursday, October 24th, 2024

Tristan Cotterill

Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef. Conceptualised and created by oOh!’s in-house creative team, POLY, the #3DOOH campaign brings the beauty and fragility of the reef’s coral ecosystem to […]

This Thursday @VIOOH State of the Nation Australia

Tuesday, October 8th, 2024

Tristan Cotterill

This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event. It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general. It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney […]

QMS Unveil Attention Study Results At #SXSWSydney

Monday, September 30th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS tells us that the results of its global-first research on the role human attention plays in out of home environments will be unveiled at SXSW Sydney 2024. The ground-breaking research has been two years in the making and has been conducted by audience measurement company, Amplified Intelligence. It has […]

JOLT’s #EV Network Expands To Toronto

Thursday, September 19th, 2024

Tristan Cotterill

JOLT, Australia’s home-grown, sustainable digital out-of-home media and EV charging network, is continuing its impressive global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada. The first out-of-home screens have been unveiled in Toronto with plans to roll out a further 5,000 locations across Canada in partnership with […]

Mazda Takes Over Martin Place Retail Precinct

Thursday, September 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Mazda Australia is reinvigorating its iconic ‘Zoom Zoom’ brand proposition with a high impact Out of Home campaign at Sydney’s newly launched Martin Place Retail precinct. As the flagship activation of a broader national rollout, Mazda’s takeover leverages oOh!’s 10 digital screens, spanning both large and small formats, designed to capture attention in one of […]

Western Sydney International Airport #DOOH Tender

Wednesday, September 11th, 2024

Tristan Cotterill

Western Sydney International (Nancy-Bird Walton) Airport (WSI) is inviting out-of-home advertising organisations to register their interest to provide internal and external digital advertising at Sydney’s new airport. This will include around 80 different digital advertising assets across the airport including large format outdoor digital signage and in-terminal operational and advertising screens delivering high potential passenger […]

oOh!media Unveil First Dual #3DOOH Screen

Sunday, September 8th, 2024

Tristan Cotterill

oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised #3DOOH capabilities for bold brand storytelling. Located at Sydney’s newest landmark destination, the Martin Place Retail Precinct, this innovation in Out of Home features two expansive 3 x 5 metre screens that can each leverage a full-motion creative […]

oOh!media Two New Long-Term Contract Wins In Sydney

Thursday, September 5th, 2024

Tristan Cotterill

oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach. At its annual oOh! Outfront ‘25 event, the company also announced a number of significant new tender wins, further solidifying its leading position and providing brands with better opportunities to execute scaled campaigns […]

JOLT Launch Spark Intelligence

Thursday, September 5th, 2024

Tristan Cotterill

JOLT, Australia’s sustainable digital out-of-home media and EV charging network, this week announced the launch of Spark Intelligence, which is described as an industry-first data platform designed to revolutionise the way out-of-home media is planned, traded and reported on. The new platform harnesses advanced audience analytics fused with JOLT’s first-party data to enable an impressions-based […]