DailyDOOH

thorndyke, a verification platform for digital out of home measurement, data and analytics, this week released its State of the Nation – DOOH Verification Report for Q1 2022, analyzing media quality and insights from across the ANZ market. Jason Cooper, MD at thorndyke. told us “We’ve seen DOOH spend coming roaring back following the last […]

JCDecaux today announced the official launch of e-learning course JCDecaux ACADEMY, an industry-first, market-leading, supplier-agnostic program, designed to foster understanding and awareness of the power of Digital Out-of-Home advertising. Max Eburne, JCDecaux Chief Commercial Officer, said: “Digital Out-of-Home has exploded in Australia over the last 12 months, with digital revenues accounting for almost 60 per […]

Earlier this week the Australian Outdoor Media Association (OMA) hosted its Annual General Meeting followed by an Awards ceremony celebrating the dedicated and talented individuals who contribute to the Out of Home industry. The refreshed, new annual awards program offers more opportunities to recognise the depth and breadth of Outdoor talent including state awards. In […]

oOh!media has today launched POLY, a new creative and content innovation hub to inspire advertisers and agencies to push the Out of Home creative boundaries and capture more of consumers’ attention on the move. Neil Ackland, POLY CEO and chief content, marketing and creative officer, oOh! told us “We are living in the attention economy […]

Council of Small Business Organisations Australia (COSBOA) and leading digital outdoor company QMS, have shared results of the first Go Local First campaign, celebrating 50 local businesses from across Australia. Utilising a dynamic and interactive Digital Out of Home (DOOH) campaign, Go Local First called on Australians to take part in a nationwide call to boast […]

In Australia, Yahoo and JCDecaux have announced the expansion of their digital out-of-home partnership. We are told that the expansion will make it easier for marketers to plan, target, derive insights and measure campaigns across screens, and brands and marketers will now be able to re-engage consumers exposed to JCDecaux’s programmatic and direct DOOH advertising […]

In Australia this week JCDecaux launched ‘Join the Changemakers’ – a joint brand and talent attraction campaign highlighting the company’s progressive and diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia. An extension of the company’s Change the Conversation positioning, featuring creative developed by Alphabet Studio, the Changemakers campaign promotes JCDecaux as […]

Former dentsu Head of Out of Home, Emma Hegg has joined oOh!media. She joins in the newly created role of Group Director – Platforms, Emma spent more than five years at dentsu where she managed a team of specialist Out of Home planners, leading commercial relationships, building innovative products that leveraged technology and data, as […]

The Australian Outdoor Media Association (OMA) has today announced, for the third time, its support for RSL Australia’s Light Up the Dawn campaign in the lead up to ANZAC Day. The creative will appear on the industry’s digital sign network across the nation. Light Up the Dawn was introduced in 2020 by RSL Australia to […]

Thomas Kim has joined Shopper as Head of Data and Insights. Thomas previously managed Data and Insights at Tonic Media Network and Audience Intelligence at APN Outdoor. Karissa Fletcher, Shopper’s Chief of Marketing told us “We are delighted to have Thomas join our team as Head of Data and Insights. Bringing more than 10 years’ […]