DailyDOOH

New Zealand’s leading digital out of home production company, Latch Digital, has launched in Australia, opening an office in Sydney as it looks to lead the charge in utilising the capabilities of dynamic DOOH creative, with experienced new hire James Poole (shown below) the first Australian based employee. Latch was founded 10 years ago in […]

Brands using full motion Out of Home creative saw a 187 percent increase in buyers, compared to those using static digital only, according to new data from oOh!media’s POLYGRAPH creative effectiveness study. The findings, based on the analysis of anonymised customer transactional data, follows the launch of oOh! motion – a new product offering that […]

Former senior JCDecaux executive Cassandra Cameron has joined oOh! media to the newly created role of group director – network strategy. Previously executive general manager – revenue strategy and operations at JCDecaux, She will now be responsible for driving commercial network strategy, transforming how oOh! continues to grow its commercial investments across the largest Out […]

Registration for Integrate 2023 is now open. Integrate is Australia’s largest AV technology expo and attracts the top talent and innovators to exhibit each year. Integrate 2023 takes place at ICC Sydney, 30 August – 1 September. Registration can be found here. #ff #INT2023 @Integrate_Expo

Leading digital outdoor media company QMS today announced the appointment of John Glynn as General Manager – Trading, effective immediately. Based in Sydney and reporting to QMS Executive General Manager, Mark Fairhurst, he will be responsible for pricing and inventory, revenue strategy, analytics, business intelligence, revenue reporting and trading partnerships. Mark Fairhurst told us “I’m […]

Leading digital outdoor media company QMS has won the tender to manage the Australian Rail Track Corporation’s (ARTC) out of home assets in Sydney, effective 1 May 2023. QMS Chief Executive Officer, John O’Neill told us “We are very proud to partner with the ARTC to manage and develop its out of home assets as […]

The Outdoor Media Association (OMA) held its highly anticipated annual Industry Awards ceremony this week at the Crown Sydney. The event was preceded earlier in the day by the OMA’s inaugural member-only conference, which was followed by the official proceedings of the Annual General Meeting. The OMA Awards highlight the achievements of industry professionals who […]

JCDecaux has announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018. Max Eburne, Chief Commercial […]

oOh!media has launched its inaugural Reconciliation Action Plan (RAP) signifying a commitment to strengthen awareness of and relationships with First Nations people and drive meaningful reconciliation action across the business. Cathy O’Connor, CEO, oOh! old us “oOh!’s Reflect RAP lays the foundations of our company’s commitment to listening and learning and in turn, gives us […]

The Australian Outdoor Media Association (OMA) announced an increase of 11.8 per cent on net media revenue for Q1 2023, reporting $259.4 million, up from $232.1 million* for the same quarter in 2022. Digital OOH (DOOH) revenue accounts for 67.6 per cent of total net media revenue year-to-date, an increase over the recorded 57.6 per […]