DailyDOOH

oOh!media in collaboration with Qantas has introduced new digital advertising screens at all Qantas domestic lounges and foyers across Australia. Robbie Dery, chief commercial operating officer, oOh! told us “The asset upgrade signifies the importance we place on exclusive and premium locations where advertisers value high quality audiences. oOh! is committed to making public spaces […]

IAB Australia and the Outdoor Media Association (OMA) announced late last year they were to collaborate and curate a one-day conference ‘Powering DOOH 2023‘ which will be held on March 30, 2023. Gai Le Roy, CEO IAB Australia told us then “Our Attitudes to DOOH research released this year found that 83 per cent of […]

oOh!media this week announced the appointment of highly experienced media executive, Paul Sigaloff, to the newly created role of chief revenue and growth officer. A proven sales and digital transformation leader, he joins oOh! as the Australian Out of Home sector continues to record growth and oOh!, as the industry’s largest Out of Home media […]

Leading digital outdoor media company QMS this week released the results of its latest neuroscience study, revealing that exposure to its digital City of Sydney street furniture network produces greater impact and efficacy among audiences. Conducted in partnership with Neuro-Insight, the study aimed to understand the impact and effectiveness of the new QMS City of […]

As Australia prepares for the start of Sydney WorldPride 2023 this week, leading digital outdoor media company QMS is helping a large collection of brands celebrate one of the biggest events in Australia this year. QMS’ innovative City of Sydney digital street furniture network will proudly showcase WorldPride-themed campaigns from event sponsors American Express, Booking.com, […]

oOh!media has extended its large format digital position in Sydney, signing a long-term agreement with EiMedia to represent its 17 digital billboards. Significantly bolstering oOh!’s large format inventory in the country’s biggest media market, the sites are all positioned on major roads and motorways, providing valuable coverage on key routes including the M4 at Greystanes, […]

oOh!media has signed advertisers, including Nine Entertainment to deliver key highlights of this year’s Australian Open to Out of Home audiences across Australia. Tim Murphy, chief sales officer at oOh! said: “As Australians head outdoors during the summer, oOh! will keep tennis fans up-to-date with all the excitement and drama from the Australian Open, one […]

When the Ministry of New Media held their first AdTECH: OOH – Sydney Conference in Australia back in 2019 there had NOT been an out of home industry event in the country for almost seven years. This year, the AdTECH: OOH – Sydney Conference will already be in its fifth year and with the news […]

Motio Limited (ASX:MXO or “Motio”) has announced that it has entered into binding terms to acquire oOh!media’s Café and Venue Digital Place Based networks for $2.35M under a vendor financing facility provided by oOh. In a milestone moment for Motio, the two networks comprise of over 450+ locations reaching crucial audiences in long dwell time […]

The Outdoor Media Association (OMA) has appointed Philip Longley as its Director, Government Relations, effective immediately. He is responsible for developing, implementing and driving the OMA’s government relations and stakeholder management strategies.